Advanced Television

atsc 3.0

Research: 20% US households own TV antenna

Findings from technology research firm Parks Associates’ report, ATSC 3.0: Impact and Opportunity for Video Services, reveal that 20 per cent of US Internet households own a television antenna and 12 per cent don’t have an antenna but plan to purchase one in the next six months. “The percentage of antenna owners has remained steady […]

December 8, 2023

Brazil: ATSC 3.0 heads to field testing

The Advanced Television Systems Committee (ATSC) has announced that the Fórum Sistema Brasileiro TV Digital Terrestre (SBTVD Forum) has selected the ATSC 3.0 physical layer as one of two technologies to advance from Phase 3 lab testing to Phase 3 field testing, the final phase of evaluation scheduled to conclude in early 2024 that will […]

November 21, 2023

HVS, HPE ATSC 3.0 datacasting partnership

Heartland Video Systems (HVS) has announced a transformative collaboration with Hewlett Packard Enterprise (HPE). The collaboration will serve the broadcasting industry with innovative ATSC 3.0 datacasting solutions that provide businesses with extensive options in sending firmware, software, and increasingly important data. “Our collaboration with HPE is a pivotal moment for HVS. This collaboration melds our […]

October 13, 2023

Minnesota embraces ATSC-3

The new era in broadcasting is steadily rolling across the US. The latest market to embrace ATSC-3 is Minnesota and the twin cities of Minneapolis/Saint Paul. The addition of Minnesota means that 70 US markets have now added ATSC-3 signals to their schedules. Five local TV stations are now transmitting in the new ‘next-generation’ broadcasting […]

August 25, 2023By Chris Forrester

FCC proposes Next Gen TV rule changes

The US Federal Communications Commission (FCC) has introduced a Report and Order in the Next Generation Broadcast Television (ATSC 3.0 or Next Gen TV) docket, making changes to its Next Gen TV rules designed to preserve over-the-air (OTA) television viewers’ access to the widest possible range of programming while also supporting television broadcasters’ transition to […]

June 26, 2023By Colin Mann

NAB/FCC Future of TV initiative

FCC Chairwoman Jessica Rosenworcel has announced a new public-private initiative led by the National Association of Broadcasters (NAB) to guide the next steps of NextGen TV. The ‘Future of TV’ initiative will work to identify a roadmap to orderly transition ATSC 1.0 to ATSC 3.0-based services as smoothly as possible for consumers. “Today, we are […]

April 19, 2023By Colin Mann

SKT Next Gen broadcast solution for US market

Korean telco SK Telecom is to enter the US market by providing a next-generation broadcast solution built with mobile edge computing (MEC) technology to Sinclair Broadcast Group, a diversified media company and a leading provider of local news and sports in the US. MEC is a technology that provides cloud capabilities at the edge of […]

April 19, 2023By Colin Mann

Harmonic powers ATSC 3.0 across the US

Harmonic has announced growing momentum for its XOS software-based advanced media processing solution as ATSC 3.0 deployments skyrocket across the US. Harmonic’s XOS software solution is powering NEXTGEN TV services in major designated market areas (DMAs) including Boston, Miami and San Francisco, enabling the delivery of ATSC 3.0 channels with greater bandwidth efficiency and enhanced […]

April 17, 2023

NextGen in-vehicle demo success

Media company Sinclair Broadcast Group has confirmed the successful completion of a live, in-vehicle, demonstration of the practical application of NextGen Broadcast (ATSC 3.0) automotive services. The demonstration was a shared effort between Sinclair/ONE Media 3.0, automotive parts and services company Hyundai Mobis and CAST.ERA, a joint venture between Sinclair and Korean mobile operator SK […]

January 4, 2023By Colin Mann

Digital monetisation capabilities for NEXTGEN TV

Pearl TV, the coalition of US broadcast companies transitioning to NEXTGEN TV, is expanding expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster’s return on investment in NEXTGEN TV services. Now with […]

October 18, 2022By Colin Mann