Advanced Television

atsc 3.0

NEXTGEN TV roll-out reaches Atlanta

Residents in the US city of Atlanta are to benefit from enhanced broadcast video as five television stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. Atlanta – the seventh-ranked media market in the US – will now get the most out of live news, events, and sports programming, as […]

August 24, 2021By Colin Mann

NEXTGEN TV roll-out reaches Sacramento

Residents in the US’s Central Valley are to benefit from enhanced broadcast video as six Sacramento television stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. “We’re proud to partner with our fellow broadcasters to prepare the Sacramento market for the next generation of TV viewing. With NEXTGEN TV, viewers […]

July 9, 2021By Colin Mann

NEXTGEN TV rollout continues in Charlotte

Television viewers in Charlotte, NC, are to benefit from enhanced broadcast video as five local TV stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. “Watching in NEXTGEN TV immerses the viewer in stunning video with brilliant colour, sharper images, and deeper contrast, making them feel like they’re part of […]

July 8, 2021By Colin Mann

Evoca selects Vewd OpX to power content and user experience

Vewd, a provider of OTT solutions globally, has announced that Evoca TV has selected Vewd OpX to power the content and user experience for the company’s Next Generation television service. Vewd OpX is integrated into Evoca’s Scout receiver and delivers linear, on-demand, apps and more within an intuitive, modern TV experience. Evoca harnesses the power of Next Gen […]

July 1, 2021

Technicolor boosts Baltimore NEXTGEN TV

High dynamic range technology provider Advanced HDR by Technicolor is to continue to provide its HDR technology to Sinclair Broadcast Group operated stations, with WNUV the CW Baltimore the latest station to incorporate ATSC 3.0-powered NEXTGEN TV capabilities featuring Advanced . WNUV is the 16th Sinclair operated station to deploy commercially Advanced HDR by Technicolor, […]

June 29, 2021

NEXTGEN TV project for Washington, D.C.

An expansive collaborative effort is now underway to launch NEXTGEN TV service in the US capital, with the academic resources and technical prowess of Howard University’s WHUT serving as the host station for ATSC 3.0 broadcasts for five local affiliate stations of national broadcast networks. Following extensive engineering and operational planning and installation of a […]

June 17, 2021By Colin Mann

8K Association: “ATSC 3.0 can handle 8K video”

Chris Chinnock, Executive director of the 8K Association, reporting on a presentation by Sung-Ik Park at the recent Electronics & Telecommunications Research Inst. (ETRI) workshop in South Korea, says that even though ATSC 3.0 was not developed to handle 8K video transmissions, in reality the technology can handle 8K via three different solutions. Chinnock says […]

May 26, 2021By Chris Forrester

VBOX unveils ATSC 3.0 Android TV Gateway

VBox Communications, an expert in streaming and recording Live broadcast TV, has announced the ATSC 3.0 Android TV Gateway, implementing the addition of ATSC 3.0 receiving and streaming capability to their TV Gateway product line, running certified Android TV OS, delivering both online streaming services and up to 4K Live TV channels at home, using […]

May 4, 2021

Eurofins develops NEXTGEN TV Test Suite

Eurofins Digital Testing, a global player in conformance testing of broadcast standards, has announced the development of updated test suites for the Consumer Technology Association’s (CTA) NEXTGEN TV Logo programme, which will be applicable to 2022 model receivers and released by the end of the second quarter of 2021. The NEXTGEN TV Logo is the […]

April 14, 2021

Research: Ads raising NEXTGEN TV awareness

New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations in the US, is resonating strongly with consumers, according to research from consultancy firm Magid. The marketing campaign promoting the digital television standard ATSC 3.0 – the so-called NEXTGEN TV – began in November 2020 and ran through the holiday […]

April 7, 2021By Colin Mann