The European Commission (EC) has granted unconditional antitrust clearance of Discovery’s proposed acquisition of AT&T’s WarnerMedia business. “Approval from the European Commission is a key milestone toward completing our proposed transaction with AT&T,” said David Zaslav, President and Chief Executive Officer of Discovery, and the future CEO of the combined company. “Today we move one […]
As it continues its asset disposal, AT&T has agreed to sell its global programmatic advertising marketplace, Xandr, to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft, with Xandr, says […]
Xandr, AT&T’s advanced advertising company, has announced the release of a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised content descriptors. Whilst contextual solutions for programmatic have historically been built for the web, where a text-based […]
Comscore has announced that its UK and EMEA clients can now access Comscore Predictive Audiences – the cookie-free, audience targeting solution that enables advertisers to reach audiences based on granular behaviours through privacy-friendly, AI-driven contextual signals – via Xandr Curate, a product of AT&T’s advanced advertising company. This alliance now makes Comscore Predictive Audiences available […]
According to a survey carried out by Speedcheck, more than two-thirds of all 3G/4G users in the US want to adopt 5G but are prevented from doing so because of technical obstacles. The survey was carried out in October 2021 and was based on general cellular customer satisfaction, with additional emphasis on 5G. The survey […]
Xandr, AT&T’s advanced advertising company, has announced investments which expand its portfolio of identity offerings. Earlier this year, Xandr announced a multi-faceted approach to balance customers’ advertising needs and consumer privacy, and has now delivered several addressability solutions through integrations with LiveRamp (NYSE:Ramp), netID and Unified ID 2.0, as well as publisher first-party data activation […]
AT&T ended the third quarter with 69.4 million global subscribers to HBO Max and HBO, up 12.5 million from a year ago and 1.9 million from the previous quarter. Total direct-to-consumer subscription revenue rose 25 per cent. AT&T is backing out of D2C, spinning off DirecTV this year, and has made a deal to sell […]
Xandr, AT&T’s advanced advertising company, has announced the launch of its Premium Video Catalogue, providing access to over 1,400 always-on, one-to-one video and connected TV deals from media owners and distributors across devices, content categories, formats, and app types, and over 2,500 off-the-shelf audience deals spanning demographic, viewership behaviours, and household attributes. Conceptualised by Xandr’s […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, has announced the closing of the previously announced acquisition of Chilevisión from WarnerMedia, a division of AT&T. The acquisition includes Chilevisión’s FTA television network, which is Chile’s most watched television channel this year to-date, with an average of 8.3 points of HH rating and the largest growth, […]
Xandr, the advertising and analytics division of AT&T, has published its 2021 Relevance Report which looks at the data and automation that are bringing video into the future of advertising. Xandr spoke with 357 advertising decision-makers across five global regions (US, UK, Australia, Germany and France) to get a holistic picture of the state of […]