Advanced Television

Augmented Reality

Survey: Increased interest in VR/AR viewing during Euro 2024

Amdocs, a provider of software and services to communications and media companies, has released research on the technology that will enhance viewer experience at major sporting events, including the UEFA Euro 2024 tournament. Amdocs commissioned Censuswide to survey more than 1,000 UK football fans ahead of the tournament, which takes place at venues across Germany […]

June 14, 2024

First deals struck by S4C Commercial Funds

Welsh language broadcaster S4C has announced the first deals to be struck by their Commercial Growth Fund and Commercial Content Fund. S4C’s Commercial Content Fund has backed The Peace Particle, a series with exclusive access to CERN as it celebrates its 70th anniversary. Also backed by the fund is teen drama Hafiach. S4C’s Commercial Growth […]

May 7, 2024

InterDigital, Concordia University research collaboration

InterDigital, a mobile, video and AI technology research and development company, and Concordia University’s Intelligent Next Generation Networking and Multimedia (IN2GM) Lab have announced a multi-year research and development collaboration offering PhD and master’s students an opportunity to explore tools that support AI-enabled end-to-end delivery of immersive media over 5G networks. Specifically, the collaboration supports […]

April 15, 2024

Interactive Learning with Advanced Television: How Students Benefit from Immersive Content

Technological innovations in education are revolutionizing how students study and engage with academic material. One such innovation is cutting-edge television technology’s introduction into classrooms – giving students immersive and dynamic learning opportunities they’ve never experienced before. Modern television makes teaching strategies more effective by encouraging student engagement, understanding, memory retention, and interactive displays using augmented […]

April 14, 2024

OnePlus’s #OneCelebration campaign crosses 45m views

Adding delight to its community, OnePlus, the global technology brand unveiled a wholesome festive campaign titled #OneCelebration, bringing together its community. This heartfelt campaign was conceptualised as a touching tribute to the essence of life, familial bonds, and the importance of staying connected. The campaign has seen highly positive response from the community and larger […]

November 22, 2023

Trail Blazers broadcast AR graphics from handheld camera

disguise, a specialist in real-time visual experiences, has partnered with the Portland Trail Blazers to broadcast augmented reality (AR) graphics created by tracking a handheld camera during a basketball game. The AR graphics bring fans a more in-depth view of the action with live in-game stats. “The NBA has provided live game data for a […]

November 14, 2023

Aryel rolls out 3D and AR banner ads

Aryel, the platform for immersive Augmented Reality (AR) display ads, has unveiled its display advertising toolkit Ad Creative Solutions. The technology harnesses the potential of AR directly within website banners, allowing advertisers to capture attention through providing engaging user experiences while utilising analytical insights to optimise their campaigns. Through uniting AR technology with strategic insights, […]

October 17, 2023

BT launches testbed to develop immersive experiences

BT Group has launched a new testbed to develop and trial immersive experiences in the areas of work, home, health and entertainment. Inviting technology partners and customers to collaborate, the testbed brings together enabling technologies with EE’s 5G network and private 5G networks. It will explore how new capabilities such as network exposure functions, cloud-rendering […]

October 3, 2023

IBC 2023 announces Marco Tempest as Keynote Speaker

IBC has unveiled creative technologist, illusionist and mixed reality innovator Marco Tempest as Keynote Speaker at the IBC2023 Conference. His free-to-attend session, ‘Virtual Production & the Metaverse: A future where everyone is invited to play’, is open to all show attendees. Tempest is a leading industry trailblazer and thought leader driving advances in future technologies, […]

August 17, 2023

Survey: UK Gen Z keen on enhanced Eurovision experience

Teenagers and those in their early twenties are leading the way when it comes to excitement about the coming weekend’s Eurovision Song Contest and are keen to further enhance their Eurovision experience by using technology, according to research by communications and media software and services Amdocs. The survey of 1,000 UK consumers found that Generation […]

May 10, 2023