Advanced Television

Augmented Reality

OnePlus’s #OneCelebration campaign crosses 45m views

Adding delight to its community, OnePlus, the global technology brand unveiled a wholesome festive campaign titled #OneCelebration, bringing together its community. This heartfelt campaign was conceptualised as a touching tribute to the essence of life, familial bonds, and the importance of staying connected. The campaign has seen highly positive response from the community and larger […]

November 22, 2023

Trail Blazers broadcast AR graphics from handheld camera

disguise, a specialist in real-time visual experiences, has partnered with the Portland Trail Blazers to broadcast augmented reality (AR) graphics created by tracking a handheld camera during a basketball game. The AR graphics bring fans a more in-depth view of the action with live in-game stats. “The NBA has provided live game data for a […]

November 14, 2023

Aryel rolls out 3D and AR banner ads

Aryel, the platform for immersive Augmented Reality (AR) display ads, has unveiled its display advertising toolkit Ad Creative Solutions. The technology harnesses the potential of AR directly within website banners, allowing advertisers to capture attention through providing engaging user experiences while utilising analytical insights to optimise their campaigns. Through uniting AR technology with strategic insights, […]

October 17, 2023

BT launches testbed to develop immersive experiences

BT Group has launched a new testbed to develop and trial immersive experiences in the areas of work, home, health and entertainment. Inviting technology partners and customers to collaborate, the testbed brings together enabling technologies with EE’s 5G network and private 5G networks. It will explore how new capabilities such as network exposure functions, cloud-rendering […]

October 3, 2023

IBC 2023 announces Marco Tempest as Keynote Speaker

IBC has unveiled creative technologist, illusionist and mixed reality innovator Marco Tempest as Keynote Speaker at the IBC2023 Conference. His free-to-attend session, ‘Virtual Production & the Metaverse: A future where everyone is invited to play’, is open to all show attendees. Tempest is a leading industry trailblazer and thought leader driving advances in future technologies, […]

August 17, 2023

Survey: UK Gen Z keen on enhanced Eurovision experience

Teenagers and those in their early twenties are leading the way when it comes to excitement about the coming weekend’s Eurovision Song Contest and are keen to further enhance their Eurovision experience by using technology, according to research by communications and media software and services Amdocs. The survey of 1,000 UK consumers found that Generation […]

May 10, 2023

Forecast: 5G half of mobile subs by 2027

5G mobile subscriptions stood at 1.7 billion at the end of 2022, accounting for 18 per cent of total mobile subscriptions worldwide, according to data and analytics company GlobalData. The figure is forecast to rise to 5.5 billion, occupying a share of 48 per cent of total mobile subscriptions by 2027. GlobalData’s 5G – Thematic […]

May 3, 2023

Study: 5G brings enhanced connectivity to XR

Extended Reality (XR), an umbrella term for Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), will be the next-generation computing platform which aims to create virtual experiences indistinguishable from reality, according to a study, Extended Reality and 3GPP Evolution, from trade body 5G Americas. “XR will greatly influence the way people play, work, […]

November 18, 2022