Tubi, Fox’s US ad-supported streaming service, is rolling out a new brand identity. In January, Tubi reports that it increased its share of total TV viewing to 1.5 per cent according to Nielsen’s The Gauge report, and continues to see traction among younger, multicultural audiences. “During a time of seismic change in entertainment, Tubi continues […]
Brightcove, the streaming technology company, has announced that Sistema Brasileiro de Televisão (SBT), the Brazilian TV networks, has chosen Brightcove as its streaming technology partner to power its new AVoD app, +SBT. The service is scheduled to launch in April. “SBT is one of the most well-known media organizations in Brazil. The launch of their […]
Consumer appetite for subscription streaming services has transformed the industry over the past decade, but data from Omdia has found a notable shift in SVoD ‘stacking’ behaviour. According to Omdia, there has been a significant change in the way consumers are subscribing to multiple streaming services. Previously, consumers would often stack multiple subscriptions to gain […]
Evidence-based insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the US streaming market. Kantar’s EoD study uncovers the following behaviours and findings within the VoD market between October and December 2023: Video Streaming has reached near total market saturation. By December 2023, 123 million US households held at […]
The latest Video Developer Report from streaming infrastructure provider Bitmovin reflects a turbulent economic year for the industry but one that is primed to seize many opportunities for growth in 2024. Opportunities and challenges This year’s Video Developer Report saw advertising (36 per cent) identified as the greatest opportunity for growth by video developers. Additionally, […]
Research published by Ampere Analysis reveals that a combination of strike action and a downturn in the original content boom saw scripted US series releases fall to 481 in 2023. This figure is below the 510 of Covid-hit 2020 and means 2021 and 2022 are the high watermark of 633 – the pinnacle of Peak […]
FilmRise, the US-based film, television studio and streaming network, and ITV Studios have expanded their longstanding relationship for over 5,000 hours of programming containing 3,000 hours of newly added content of British dramas both classic and new and many never before made available to stream the US. The deal includes a renewal of Gordan Ramsay’s […]
As streaming video services have raised subscription prices and rolled out lower-cost ad-supported tiers, more consumers are expressing their preference for watching ads to save money, according to the results of Hub Entertainment Research’s TV Advertising: Fact vs Fiction survey, which suggests that the trend of consumers opting for ads is not abating. Most viewers […]
Research firm Parks Associates’ latest update of its Streaming Video Tracker reveals that just 5 per cent of US Internet households have only a pay-TV service, indicating legacy pay-TV companies continue to lose subscribers to streaming video services. However, the average annualised industry churn rate for streaming services is 50 per cent meaning many streaming […]
The total Nordic video market is expected to reach €9.8 billion for the full year of 2023. The total market has grown two per cent yearly over the past four years, excluding currency effects (fixed to 2019). If this growth rate remains, the market will surpass €10 billion in 2024, forecasts Mediavision. The Nordic video […]