Brightcove has added Sprinklr, the unified customer experience management (Unified-CXM) platform, to the Brightcove Marketplace. This product integration allows Brightcove users to manage and publish their video content across multiple social media channels through Sprinklr, creating a unified, simple workflow. Brightcove’s research shows that: 93 per cent of B2B buyers say that video is important […]
Xsolla, the video game commerce company, has announced a partnership with AppsFlyer, a B2B SaaS/marketing technology company. As the gaming industry continues to be led by mobile revenue, Xsolla’s addition of AppsFlyer to their Web Shop services brings cross-platform measurement to enable developers to gain valuable player insights, estimate webshop and marketing efficiency, and increase […]
WaterBear and the Ellen MacArthur Foundation have announced a collaboration to amplify the innovative, inspiring world of circularity through storytelling at both the B2B and B2C level. This impact-led collaboration aims to spark imagination and education around different ways of moving towards a circular economy, demonstrating the solutions that already exist for citizens on an […]
B2B content marketplace platform, Konnect Digital, and the Philippines’ broadcasting company, GMA Network, have announced their strategic partnership for the international distribution of GMA’s premium content. The collaboration aims to extend the reach of GMA’s top-rating TV programmes to international broadcasters, OTT platforms, and out-of-home buyers through DICE, Konnect Digital’s platform. Konnect Digital is renowned […]
Euroconsult’s latest Earth Observation Data & Services Market report provides a global assessment of the EO satellite-based commercial demand for imagery and value-added services, with expanded granularity by user type, including now a finer breakdown between B2B and B2G, across the 32 vertical sub-segment applications in 8 regions and by more various sensor typologies. Global […]
The Marketing Leaders Circle – part of The Circle Society – was formed back in 2020, following the industry’s need and desire to discuss changes to the B2B marketing process. This need was enhanced following the global pandemic where tradeshows and conferences were cancelled. Members can take advantage of a range of benefits that help […]
As European legislators make progress on the landmark EU Data Act, a study commissioned by ETNO and authored by LE Europe brings a fresh perspective on the impact of the draft regulation on European telecom operators and their business models. The study mentions European Commission figures underlining that the Data Act can unlock a series of major […]
Sky Media, the advertising arm of Sky, has today launched a new B2B TV campaign promoting its targeted TV platform, AdSmart. AdSmart is the market-leading addressable TV capability. It has run over 30,000 campaigns, achieving a 70% return rate of advertisers. With access to thousands of locations and household attributes, AdSmart allows businesses to tailor […]
Globecast, the global solutions provider for media and content management, has announced that international horse racing channel, Equidia, has chosen the company’s Managed Cloud Network (MCN) service, plus encoding, to greatly increase the choice and flexibility of what content can be aired by which affiliates, highly cost-effectively. Equidia, through its B2B Equidia Pro service delivers […]
Fiverr International has announced the release of a new hero campaign, “Team Up.” The new set of ads are a first for the company, as it targets much of its marketing and advertising to focus on mid to large sized businesses. The new business-to-business (B2B) approach comes as a result of an increasing number of […]