Advanced Television


Xsolla partners With Appsflyer

Xsolla, the video game commerce company, has announced a partnership with AppsFlyer, a B2B SaaS/marketing technology company. As the gaming industry continues to be led by mobile revenue, Xsolla’s addition of AppsFlyer to their Web Shop services brings cross-platform measurement to enable developers to gain valuable player insights, estimate webshop and marketing efficiency, and increase […]

August 9, 2023

WaterBear, Ellen MacArthur Foundation join forces

WaterBear and the Ellen MacArthur Foundation have announced a collaboration to amplify the innovative, inspiring world of circularity through storytelling at both the B2B and B2C level. This impact-led collaboration aims to spark imagination and education around different ways of moving towards a circular economy, demonstrating the solutions that already exist for citizens on an […]

June 15, 2023

DICE Konnect Digital, GMA Network partnership

B2B content marketplace platform, Konnect Digital, and the Philippines’ broadcasting company, GMA Network, have announced their strategic partnership for the international distribution of GMA’s premium content. The collaboration aims to extend the reach of GMA’s top-rating TV programmes to international broadcasters, OTT platforms, and out-of-home buyers through DICE, Konnect Digital’s platform. Konnect Digital is renowned […]

June 14, 2023

Forecast: Earth observation revenues $8bn by 2031

Euroconsult’s latest Earth Observation Data & Services Market report provides a global assessment of the EO satellite-based commercial demand for imagery and value-added services, with expanded granularity by user type, including now a finer breakdown between B2B and B2G, across the 32 vertical sub-segment applications in 8 regions and by more various sensor typologies. Global […]

December 16, 2022

Davenport joins Marketing Leaders Circle board

The Marketing Leaders Circle – part of The Circle Society – was formed back in 2020, following the industry’s need and desire to discuss changes to the B2B marketing process. This need was enhanced following the global pandemic where tradeshows and conferences were cancelled. Members can take advantage of a range of benefits that help […]

December 12, 2022

Study: Effects of EU Data Act on telco sector

As European legislators make progress on the landmark EU Data Act, a study commissioned by ETNO and authored by LE Europe brings a fresh perspective on the impact of the draft regulation on European telecom operators and their business models. The study mentions European Commission figures underlining that the Data Act can unlock a series of major […]

October 26, 2022

Sky Media launches AdSmart B2B campaign

Sky Media, the advertising arm of Sky, has today launched a new B2B TV campaign promoting its targeted TV platform, AdSmart. AdSmart is the market-leading addressable TV capability. It has run over 30,000 campaigns, achieving a 70% return rate of advertisers. With access to thousands of locations and household attributes, AdSmart allows businesses to tailor […]

October 11, 2022

Equidia moves to cloud delivery with Globecast

Globecast, the global solutions provider for media and content management, has announced that international horse racing channel, Equidia, has chosen the company’s Managed Cloud Network (MCN) service, plus encoding, to greatly increase the choice and flexibility of what content can be aired by which affiliates, highly cost-effectively. Equidia, through its B2B Equidia Pro service delivers […]

September 6, 2022

Fiverr launches new brand campaign built by freelancers

Fiverr International has announced the release of a new hero campaign, “Team Up.” The new set of ads are a first for the company, as it targets much of its marketing and advertising to focus on mid to large sized businesses. The new business-to-business (B2B) approach comes as a result of an increasing number of […]

August 9, 2022

Cerillion signs contract with Cable & Wireless Seychelles

Cerillion, a specialist in digital monetisation and customer management solutions, has announced a new contract with Cable & Wireless Seychelles (CWS), a telecommunications company in the Seychelles, to implement a complete digital BSS/OSS solution. Cerillion is providing a full turnkey delivery of Cerillion Unify, within a private cloud deployment to maximise the benefits of data […]

July 12, 2022