Advanced Television

BARB

Barb: SVoD in 20.1m UK homes in Q3

Barb has released data from its Establishment Survey showing that 20.1 million UK homes (68.8 per cent) had access to an SVoD service in Q3 2024. This is a slight increase from 20 million UK homes (68.7 per cent) in Q2. Barb has again shared an advertising tier estimate for Netflix, Disney+ and Prime Video. […]

November 13, 2024

Barb unveils Trustmark; reports co-viewing factors

Barb has unveiled its new Trustmark which will serve as a quality-assurance indicator for use by its customers and other companies that are part of Barb’s Trusted Data Delivery Network. The Trusted Data Delivery Network includes all companies that work with Barb to deliver audience-measurement services that meet the needs of all parts of the […]

November 6, 2024

Data: Channel 4 reaches record young streamers

BARB data for the year to date shows Channel 4 streaming passing a new record for young streamers, as well as Channel 4’s best ever streaming week as Married at First Sight UK and The Great British Bake Off led its peers on other platforms. Almost half (47 per cent) of all Channel 4 16-to-34 […]

October 31, 2024By Nik Roseveare

Married at First Sight draws record streaming for C4

Married at First Sight UK was the most streamed show across British commercial broadcaster VoD platforms in September, with fans binging more than 1,200 years of viewing time in September. The show helped Channel 4 streaming to its biggest day ever on its owned and operated platforms with 6.3 million views on October 16th. According […]

October 18, 2024

Barb extends campaign planning to Netflix, discovery+

Barb, the industry’s standard for understanding what people watch, has upgraded its pre-campaign planning tool, Advanced Campaign Hub. This upgrade enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since June. […]

September 24, 2024

Channel 4 streaming minutes up 25% in 2024

Channel 4’s streaming growth continues, with minutes viewed up 25 per cent (to 42 billion) between January and August 2024. In August alone, total viewer minutes grew 11 per cent year on year (to 4.4 billion viewer minutes). Latest Barb data also shows the channel continues to grow its overall audience, with a 4 per […]

September 18, 2024

Barb, PAMCo announce test for shared data collection

Barb and PAMCo have announced a jointly run beta-stage trial of shared data collection in October, to be carried out by mutual data-collection partner Ipsos. This continues the review process being undertaken by PAMCo as it looks to deliver an evolved measurement system for 2025. The trial will include a sample of participants in the […]

September 17, 2024

Netflix up 150% in upfronts

In Netflix’s second year of Upfront negotiations – after entering the advertising business in 2023 – the streamer said it closed deals with all major holding companies as well as independent agencies, and reported a 150+ per cent increase in upfront ad sales commitments, which was “in-line with expectations”. Amy Reinhard, President of Advertising at […]

August 20, 2024

Data: UK SVoD homes hit 20m for first time

Barb has released data from its Establishment Survey showing that 20 million UK homes (68.7 per cent) had access to a subscription video-on-demand (SVoD) service in Q2 2024. This is a slight increase from 19.5 million UK homes (67.9 per cent) in Q1, and the first time more than 20 million UK homes report having […]

August 15, 2024

Barb completes 7k home panel expansion

Barb, the industry’s standard for understanding what people watch, has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]

July 17, 2024