Barb has upgraded its API to include all data available in its panel viewing file, including non-linear viewing on BVoD, SVoD and video-sharing services and viewing on PCs, tablets and smartphones. The upgrade also means that Barb clients can now use the API to conduct longitudinal analysis across all services and platforms, such as using […]

Barb, the industry’s standard for analysing what people watch, has announced that it is to assume governance responsibility for CFlight from January 2024. Developed by Sky Media, ITV Media and 4 Sales in the UK, CFlight is a post-campaign validation tool that provides the total reach and frequency of ad campaigns across all viewing platforms. […]

Barb has released data from its Establishment Survey showing that 65.9 per cent of UK households had access to a subscription video-on-demand (SVoD) service in Q2 2023. Netflix and Prime Video saw quarterly drops in the UK household penetration levels of their services. The survey shows that 57.7 per cent of homes had access to […]

Barb has released data from its Establishment Survey showing that 19.08 million UK homes (67.4 per cent of households) had access to a subscription video-on-demand (SVoD) service in Q1 2023. This was a -1.7 per cent decrease from 19.42 million in Q4 2022, despite Apple TV+ and Sky’s NOW service both making strong gains. Netflix, […]

UK television audience measurement service Barb has upgraded its Advanced Campaign Hub (ACH) to enable advertiser and media agency users to plan genre-based campaigns and sponsorships on BVoD services. ACH users can now use the following top-level genres to plan their BVoD campaigns and sponsorships: entertainment, music, reality, sport, news, film, drama, lifestyle and documentary. […]

Barb has committed to expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms. This decision follows an industry consultation led by Barb in autumn 2022. Practitioners from across the UK TV and advertising ecosystem took part to establish a consensus on the type of content on video-sharing platforms that should be part […]

Barb has released data from its Establishment Survey showing that 19.42 million UK homes (67.7 per cent of households) had access to an SVoD service in Q4 2022. This was a -0.6 per cent decrease from 19.54 million in Q3 2022. Netflix and NOW saw quarterly drops in the number of UK homes with access […]

BARB has beta launched an application programming interface (API) to give its clients more flexibility in how they access BARB viewing data and to enable them to integrate it into their own tools and systems. BARB’s API includes three types of linear viewing data: programme audiences, advertising spots and impacts by time segments. These data […]

BARB has awarded its panel expansion recruitment contract to Ipsos.  Ipsos will be responsible for recruiting additional homes to BARB’s nationally-representative panel of UK households, in order to grow it from 5,150 homes to 7,000 homes. The panel expansion recruitment contract begins immediately, with Ipsos expected to have recruited enough homes to grow the panel […]

Following the recent announcement that Netflix has signed up to UK television audience ratings service BARB, the bureau is making its reporting of Netflix viewing widely available. Netflix is now included in BARB’s gold-standard UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as […]