Barb has committed to expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms. This decision follows an industry consultation led by Barb in autumn 2022. Practitioners from across the UK TV and advertising ecosystem took part to establish a consensus on the type of content on video-sharing platforms that should be part […]

Barb has released data from its Establishment Survey showing that 19.42 million UK homes (67.7 per cent of households) had access to an SVoD service in Q4 2022. This was a -0.6 per cent decrease from 19.54 million in Q3 2022. Netflix and NOW saw quarterly drops in the number of UK homes with access […]

BARB has beta launched an application programming interface (API) to give its clients more flexibility in how they access BARB viewing data and to enable them to integrate it into their own tools and systems. BARB’s API includes three types of linear viewing data: programme audiences, advertising spots and impacts by time segments. These data […]

BARB has awarded its panel expansion recruitment contract to Ipsos.  Ipsos will be responsible for recruiting additional homes to BARB’s nationally-representative panel of UK households, in order to grow it from 5,150 homes to 7,000 homes. The panel expansion recruitment contract begins immediately, with Ipsos expected to have recruited enough homes to grow the panel […]

Following the recent announcement that Netflix has signed up to UK television audience ratings service BARB, the bureau is making its reporting of Netflix viewing widely available. Netflix is now included in BARB’s gold-standard UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as […]

Netflix has signed up to UK television audience measurement service BARB. It is the first industry-owned audience currency in the world that Netflix has joined. The development comes less than a year after BARB introduced an upgrade of its daily audience reporting. Since November 2021, streaming services have been an integral part of its reporting […]

BARB, the UK’s television audience measurement service, has commissioned an industry consultation on extending its reporting to include all television and television-like content on video-sharing platforms. BARB has reported programme audiences for SVoD services such as Disney+ and Netflix, and service-level viewing of video-sharing platforms such as TikTok and YouTube, since November 2021. It is […]

BARB, the UK’s television audience measurement service, has released data from its Establishment Survey for Q2 2022, showing a decline in the number of UK households with access to a subscription video-on-demand (SVoD) service. In Q2 2022, 19.19 million UK homes (67 per cent of households) had access to an SVoD service, a decrease of […]

BARB, the UK’s television audience measurement service, has appointed Matt Laycock to the newly-created leadership-team role of Audiences Director. Laycock will join BARB on September 26th and will be responsible for ensuring that BARB’s audience-reporting solutions continue to meet the expectations of the UK television and advertising industry. Laycock joins BARB from InSites Consulting, where […]

Findings from the Establishment Survey for Q1 2022 from BARB, the UK’s television audience measurement currency, reveal that the number of UK households with access to a SVoD service reached 19.57 million (68.5 per cent of households), an increase of almost 500k homes since Q4 2021. Disney+ and Apple TV+ (the latter a new addition […]