BARB, the UK’s television audience measurement service, has appointed Matt Laycock to the newly-created leadership-team role of Audiences Director. Laycock will join BARB on September 26th and will be responsible for ensuring that BARB’s audience-reporting solutions continue to meet the expectations of the UK television and advertising industry. Laycock joins BARB from InSites Consulting, where […]

Findings from the Establishment Survey for Q1 2022 from BARB, the UK’s television audience measurement currency, reveal that the number of UK households with access to a SVoD service reached 19.57 million (68.5 per cent of households), an increase of almost 500k homes since Q4 2021. Disney+ and Apple TV+ (the latter a new addition […]

BARB, the UK’s television audience measurement currency, has released data from its Establishment Survey for Q4 2021. BARB says the Establishment Survey enables it to understand the characteristics of UK households, part of ensuring that its daily reporting of television audiences is representative of the whole population. One of the most-discussed metrics that the Establishment […]

Channel 5 grew its share of individuals viewing, ABC1 viewers and free-to-air portfolio more than any other terrestrial channel in 2021, according to BARB data. Channel 5’s share of viewing increased by 5 per cent year-on-year, overall. The channel’s share of primetime viewing was a key factor behind its success, increasing 11 per cent year-on-year […]

Channelbox, available on Freeview UK, is now also available via Android and IOS applications globally. Channelbox is the only Freeview service that supports dynamic ad insertions and allows broadcasters to monetise their content on Freeview based on the number of ad impressions rather than BARB ratings. With mobile applications available globally the audience can now […]

BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]

The Broadcasters Audience Research Board (BARB), an organisation that compiles audience measurement and television ratings in the UK, has announced that it will soon introduce viewing figures for SVoD and video-sharing platforms into its daily reporting to the TV and advertising industry. In a statement, BARB said: “From November 29th, we will complete a once-in-a-generation […]

BARB, the UK’s television audience measurement currency, has released data from its Establishment Survey for Q2 2021. Due to restrictions on carrying out fieldwork during the pandemic, these are the first quarterly results released since Q3 2020. The survey reveals that the number of UK households with a subscription to any SVoD service is now […]

TV broadcasters Sky, ITV and Channel 4 are working together to launch CFlight – a unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK. The UK’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VoD data to show media buyers […]

UK television audience measurement specialist BARB has launched upgrades to its BVoD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVoD planner, first released in June 2020, is designed to […]