Figures released by BARC show that WrestleMania 38 was seen by 56.1 million people in India on the Sony Sports Network. Total viewership of the premium event, which took place on April 2nd and 3rd at the AT&T Stadium in Dallas, was up by 29 per cent year-on-year in India, compared with WrestleMania 37 in […]
Dr. Derrick Gray, Chief of Measurement Science & Business Analytics at BARC India, has been appointed as the Vice-President of the Market Research Society of India (MRSI). Earlier this year, he was also appointed as the Chair of the Professional Standards Committee at the MRSI, where he will help guide the committee in ensuring strong […]
Broadcast Audience Research Council India (BARC), the Industry’s Television Audience measurement body in India, has named Nakul Chopra as its new Chief Executive Officer effective August 25th. Sunil Lulla has resigned his remit to pursue his ambition as an entrepreneur. Chopra joined the BARC India Board in 2016 and was subsequently appointed the Chairman of […]
With the economy showing steady signs of recovery, India’s advertising community continues to place their faith in television, indicates BARC India’s latest THINK report titled TV Ad Volumes Insights – The Mid-Year Analysis. Committed to measuring What India WatchesTM, BARC India’s latest report indicates, Ad Volumes registered in June 2021 is the highest if compared […]
According to BARC India’s TV Universe Estimates 2020 report, 210 million Indian households now own a TV set, an increase of 6.9 per cent from 197 million in 2018. Simultaneously, TV viewing individuals also witnessed an increase of 6.7 per cent, reaching 892 million from 836 million in 2018, an increase of 57 million individuals […]
Who are the new Indian online video viewers? According to Google, they’re 15-34 year-olds (73 per cent) who Google videos whenever they wish to learn something. The search giant revealed these details in a report titled the Indian online video viewer based on viewership patterns and behaviour on its video-streaming platform, YouTube. The report highlights […]