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BT Sport to air Spanish Super Cup 2021/2

BT Sport will broadcast live coverage of the Spanish Super Cup 2021/22, an annual football competition featuring last season’s winners and runners-up of Spain’s La Liga and the Copa del Rey. Presented by Lynsey Hipgrave alongside Rio Ferdinand and Joe Cole, BT Sport’s coverage of this season’s tournament will be contested by Atletico Madrid (La […]

January 4, 2022By Nik Roseveare

Orange eyes La Liga rights deals

Orange Spain is to negotiate with Movistar and DAZN, successful bidders of La Liga rights for the next five years, in order to continue offering pay-TV football to its customers. “Football is very important for our TV offer,” declared Jean François Fallacher, CEO of Orange. “We will negotiate with both companies.” Orange Spain has been […]

December 20, 2021From David Del Valle in Madrid

La Liga secures €4.95bn rights deal

Spain’s premier football league La Liga has concluded the tender for the national market broadcast rights of La Liga Santander in Spain and Andorra for the period between 2022/2023 and 2026/2027. For a total of €4.95 billion over the coming five-season period, Movistar will broadcast a total of five matches per matchday plus three full […]

December 14, 2021By Colin Mann

La Liga rights bids as CVC control approved

More players are bidding for La Liga’s TV rights, intensifying competition and threatening to increase the price as the deadline to submit offers arrives. As expected, Telefónica and Mediapro will take part in the bidding process along with new bidders including DAZN and Relevant, and possibly Amazon. Relevant is reportedly offering €1 billion for each […]

December 13, 2021From David Del Valle in Madrid

FC Bayern Munich extends partnership with Supponor

Supponor, a global player in virtual advertising solutions, has announced that FC Bayern Munich has signed an exclusive partnership with Supponor. The extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR.  FC Bayern Munich joins Juventus FC and FC Barcelona, amongst others, in the […]

November 24, 2021

LaLiga Tech unveils technology solutions

LaLiga Tech, the spun-off technology division of Spain’s premier football league La Liga, has marked its official launch by revealing the range of technology solutions it can offer to the global sports and entertainment industry, while also confirming new agreements with World Padel Tour and communications specialist Millicom. LaLiga Tech combines the experience of an […]

September 30, 2021By Colin Mann

Spain: Cut-throat football war continues

In an attempt to boost pay-TV football subscribers in Spain, Movistar and Orange are giving away incentives including smart TVs, mobile phones and huge discounts. Movistar is offering the choice of a free smart TV or smartphone to those subscribers paying for a convergent package. The operator needs to recoup the €900 million it paid […]

August 23, 2021From David Del Valle in Madrid

Orange Spain pays Movistar €350m for football rights

Orange Spain has acquired the pay-rights to La Liga and UEFA competitions from Movistar for an estimated price of €350 million, similar to last season, according to the CEO of the company Jean-Francois Fallacher. With the move, Orange Spain will broadcast the first and the second divisions of the Spanish Football League, as well as […]

July 29, 2021From David Del Valle in Madrid

Rakuten TV adds Rakuten Stories channel

Rakuten TV has launched its new linear channel Rakuten Stories. The Rakuten Stories channel – which is available for free through ad-support – is the home of original and exclusive content on Rakuten TV. Covering subject matters that aim to inspire and excite viewers through a range of stories told through a sporting lens, the […]

July 27, 2021

Viacom18 brings La Liga to India

Viacom18 Media, the Indian media conglomerate, has announced a deal with La Liga to bring the Spanish Football League exclusively to the Indian sub-continent for the next 3 years. Enabled and supported by Rise Worldwide, La Liga will air exclusively on MTV in India, along with select national and regional network channels and live-streamed on […]

July 5, 2021