Viant Technology, a people-based advertising software company, and Beachfront, the convergent TV advertising platform, have announced the integration of Beachfront’s premium linear and connected TV (CTV) inventory into Viant’s Adelphic advertising software. With the integration, Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s unique linear TV inventory, which is enabled for real-time bidding. […]

VIZIO has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach have met the technology specifications of the Open Addressable Ready (OAR) specifications and are certified by VIZIO for successfully enabling addressable campaigns. The announcement comes on the heels of VIZIO surpassing 11.2 million addressable TVs across the US and successfully launching live […]

Beachfront, the convergent TV advertising platform, has announced the completion of a national addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR), the consortium founded by VIZIO to establish an open standard for addressable advertising on connected TVs. “Widespread and continued support for the OAR spec has been […]

Beachfront, the convergent TV advertising platform, and SeaChange International, a provider of video delivery platforms, have partnered to enable real-time, programmatic monetization of linear spot, OTT and VoD ad inventory. The joint solution is already deployed in the US — including with a global operator and regional cable company — and enables Beachfront’s demand partners […]