Beachfront, the sell-side ad platform built for convergent TV and streaming, has announced the launch of Beachfront Select, a fully self-service deal ID curation platform for connected TV (CTV) and video advertising. An extension of Beachfront’s Marketplace (SSP), Select enables media buyers and proprietary data owners to more easily plan, curate, and activate data-enabled private […]
Audiences’ viewing habits are constantly changing as new CTV platforms and services emerge, and existing ones evolve. While the key players have generally remained the same, the first half of this year brought a noticeable shift in CTV platform rankings in terms of impression share. Consistent with the back half of last year, nearly 40 […]
Beachfront, the sell-side ad server built for convergent TV, and Canoe Ventures, an addressable TV technology and services company, have announced that an enhanced list of TV programmers are adopting Beachfront’s unified ad serving technology alongside Canoe’s Service Assurance offering to drive advertising revenue and tune-in across disparate TV environments. Solving for crucial fragmentation challenges, […]
DISH Media has unveiled what it says is a first-of-its-kind solution enabling advertisers to access premium linear TV inventory through a real-time, programmatic buying model. The solution, National Linear Programmatic (NLP), will work across DISH TV’s 7+ million households nationwide. NLP is enabled by Beachfront, the sell-side ad server built for convergent TV, and video […]
Viant Technology, a people-based advertising software company, and Beachfront, the convergent TV advertising platform, have announced the integration of Beachfront’s premium linear and connected TV (CTV) inventory into Viant’s Adelphic advertising software. With the integration, Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s unique linear TV inventory, which is enabled for real-time bidding. […]
VIZIO has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach have met the technology specifications of the Open Addressable Ready (OAR) specifications and are certified by VIZIO for successfully enabling addressable campaigns. The announcement comes on the heels of VIZIO surpassing 11.2 million addressable TVs across the US and successfully launching live […]
Beachfront, the convergent TV advertising platform, has announced the completion of a national addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR), the consortium founded by VIZIO to establish an open standard for addressable advertising on connected TVs. “Widespread and continued support for the OAR spec has been […]
Beachfront, the convergent TV advertising platform, and SeaChange International, a provider of video delivery platforms, have partnered to enable real-time, programmatic monetization of linear spot, OTT and VoD ad inventory. The joint solution is already deployed in the US — including with a global operator and regional cable company — and enables Beachfront’s demand partners […]