Millennials have ripped up the parenting rulebook when it comes to raising their own Gen Alpha children, according to a study by kids and family insight company Beano Brain. Findings from the year-long study based on more than 200-hours of face-to-face interviews and a survey of 2,000 parents are published in a white paper titled […]

Research commissioned by EE has revealed that 52 per cent of parents admit that they would not be able to survive the online world if they were a child today. Additionally, 60 per cent of parents fear that even their kids know very little about how to protect themselves when using their phones. While 74 […]

YouTube is ranked number one in the 50 Coolest Brands for Kids & Teens unveiled by Beano Brain, the specialist kids and family insights agency. Netflix, McDonald’s, Amazon and Disney make up the rest of the top 5 according to the survey of 30,000 7-14 year olds. There were some notable gender differences, with social […]

Rakuten TV, the European VoD platforms, has added iconic children’s brands Beano to their growing children’s collection of FAST (Free Ad-Supported Streaming Television) channels. Families in the UK and Ireland now have access to the adventures of Dennis, Gnasher, Minnie the Minx and their Beanotown friends via The Beano channel. Established in 1938, Beano is […]