Beijing-based China Media Group (CMG) will transmit China Central TV-8K, a dedicated 8K channel covering the upcoming Winter Olympic Games, to audiences throughout China. “To meet the goal of presenting the Beijing 2022 via 8K ultra-high-definition technology, the CMG has advanced the construction of the relevant production and broadcasting system, and has accelerated the rapid […]

Consumer insights provider Toluna has released a study about the 2022 Winter Olympics and media choices. The survey questioned 1,244 people in the UK and found that 71 per cent are going to watch the 2022 Beijing Winter Olympics with, perhaps surprisingly, the majority of respondents planning to watch the games live on television. Additional […]

Ahead of the Winter Olympics in Beijing, GWI, an audience insights company, surveyed a total of 10,266 consumers. Aged 16-64 across nine markets (UK, US, France, Germany, Italy, India, Brazil, Japan and China). The research, which used a mixture of GWI Zeitgeist from this month and GWI Sports datasets, revealed: Appetite for the Winter Olympics […]