MiQ, a programmatic media partner, has announced the UK launch of its TV Intelligence platform, a solution it says is set to supercharge the UK’s TV advertising industry. The platform provides marketers and agencies with a complete view of audience, campaign and competitor intelligence across linear TV, connected TV (CTV), and YouTube in one place, […]
While big data streams from smart TVs and set-top boxes allow for granular and near real-time measurement of viewing audiences, the latest ARF DASH TV Universe study illustrates the extent to which panels are necessary for calibration to account for coverage gaps and biases inherent in big data sets. DASH is a granular enumeration study […]
Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]
Truthset, the data validation-as-a-service offering, has announced the Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible. Initially created as an exchange for a […]
That three-word slogan, famously pinned to the wall in the Clinton (Bill) campaign HQ in their winning 1992 run, has been deployed in many – sometimes quite random – circumstances since. It should be dusted down when looking around at near term prospects for the TV economy. In recent years there has been a significant […]
ViewersLogic, the single-source data expert, has announced an investment from NielsenIQ as the business accelerates into a period of rapid growth. Despite today’s multimedia world, research companies still measure media in silos before fusing the data points together, aiming to understand consumer behaviour. The result is high cost, poor quality, probabilistic data that fails to […]
The EU has ruled that UK data protection standards are “adequate” in a decision that means data can continue to flow between the UK and the EU. But Brussels has warned UK government against weakening standards. A failure to recognise UK standards would have meant chaos in many industries including media and online advertising. The […]
UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange first party data […]
The Prague based Addressable TV Monetization specialist company Hybrid, will be launching a groundbreaking technology tool named Afterspot. This function will be able to deliver 100% advertising reach to all AddressableTVs in a short time with significantly lower costs. This new function can directly target TV viewers who DID WATCH or DID NOT WATCH linear […]