Advanced Television

big data

ViewersLogic prepares to extend its solution to CPG, announcing investment from NielsenIQ

ViewersLogic, the single-source data expert, has announced an investment from NielsenIQ as the business accelerates into a period of rapid growth. Despite today’s multimedia world, research companies still measure media in silos before fusing the data points together, aiming to understand consumer behaviour. The result is high cost, poor quality, probabilistic data that fails to […]

July 7, 2021

EU OKs UK data rules

The EU has ruled that UK data protection standards are “adequate” in a decision that means data can continue to flow between the UK and the EU. But Brussels has warned UK government against weakening standards. A failure to recognise UK standards would have meant chaos in many industries including media and online advertising. The […]

June 28, 2021

ITV, InfoSum data partnership

UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange first party data […]

August 24, 2020

Hybrid launches Big Data innovation

The Prague based Addressable TV Monetization specialist company Hybrid, will be launching a groundbreaking technology tool named Afterspot. This function will be able to deliver 100% advertising reach to all AddressableTVs in a short time with significantly lower costs. This new function can directly target TV viewers who DID WATCH or DID NOT WATCH linear […]

July 8, 2020