Advanced Television

BitTorrent

Study: Piracy’s positive effect on viewership

A study by three Korean academics suggests that although the direct effect of media consumption through BitTorrent to TV viewership is negative, the indirect effect that mediates Internet buzz is positive, which dilutes the negative effect of digital piracy. In a paper for Information & Management, Dongyeon Kim, assistant professor at the Department of Business […]

May 3, 2022By Colin Mann