Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, has announced a new partnership with Cadent, the advanced TV platform company offering data-driven solutions for buying and selling TV advertising. Through the new integration, companies using Cadent Aperture Platform will be able to match and activate TV audiences using aggregated and […]
Founding members DISH Media, TransUnion, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared announced the launch of the TV Data Initiative, a new industry programme designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US. As TVs have become […]
Comcast, Charter Communications and ViacomCBS have entered into an agreement to take equal ownership of Blockgraph -an industry initiative and software platform designed to create a more secure way to use aggregated and anonymised data and share information. This joint venture is focused on ushering in a new way of using audience data for advanced […]