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ITV launches retail media partnerships at Palooza

ITV has announced new retail media partnerships with two of the UK’s largest brands among a raft of announcements at the Palooza gala. Created with Tesco’s customer data partner, dunnhumby, and Boots Media Group, ITV’s new Matchmaker service allows FMCG advertisers who supply both retail giants to enhance their VoD targeting with category shopper audiences […]

November 15, 2022

ITV AdLabs launches ACT targeting tool

ITV has launched a new tool for advertisers – Automated Contextual Targeting (ACT) – providing insights into moods, objects and moments in programmes they can use to fine-tune campaigns. Developed by ITV’s AdLabs advertising innovation group, ACT has launched with Boots and Sainsbury’s as pioneering launch partners, and will soon be available via Planet V […]

November 10, 2022

Boots partners with Sky’s AdSmart for Xmas campaign

Boots, the British pharmacy chain, has unveiled its 2021 Christmas campaign, starring actor Jenna Coleman (Doctor Who, Queen Victoria) as the character of Joy. Bags of Joy, created by The Pharm – the WPP partnership team dedicated to WBA – aims to reignite the magic of the holiday season. It brings into focus the happiness […]

November 5, 2021By Nik Roseveare

ITV launching Shoppable TV

ITV is to launch Shoppable TV, allowing viewers to discover and purchase items from its programmes directly on screen. Viewers can initiate the shopping interface at any time by using their LG remote but must actively opt-in to receive the notifications and use the service. The service launches during hit dating series Love Island on […]

July 6, 2021