Advanced Television

Bravo

Comcast cable net spin-off?

Comcast is considering a fundamental restructuring of its business, exploring the creation of a separate company for its cable TV networks and potentially seeking partnerships in streaming. This shift comes as it struggles with the ongoing decline of cable TV subscribers while chasing profitability in the increasingly competitive streaming landscape. Comcast is contemplating spinning off […]

October 31, 2024

NBCU, Walmart offer shoppable ads on Peacock

NBCUniversal and Walmart are partnering to introduce a unique shopping experience for viewers of Bravo’s hit reality TV series, Below Deck Mediterranean. This partnership will bring shoppable ads to Peacock, allowing fans of the show to purchase products and looks inspired by the episodes. Shoppable ads will be featured on Peacock during the next-day episodes […]

November 7, 2023

Report: Difficult barriers for OTT newcomers in Australia, NZ

Dataxis hosted the first edition of Next Series Australia & New Zealand this year. The event was an opportunity for players across the OTT landscape to discuss the state of the competition within the SVoD, AVoD and OTT pay-TV markets in Australia and New Zealand, which have faced significant transformations over the last few years. […]

June 23, 2022

Neiman Marcus drives 150k shopping sessions via CTV

MadHive, the enterprise software company that powers modern media, has announced its recent shoppable Connected TV (CTV) campaign with CBD skincare brand Cannaluxe (formerly Cannuka Luxe) drove more than 150K shoppers to NeimanMarcus.com. The overall campaign generated 10 million impressions across premium publishers including Fox, ESPN, FX, AMC, and Bravo, The CW, Food Network, Bravo, […]

March 3, 2022