Advanced Television

BSI

Survey: UK consumers distrust ads in ‘toxic environments’

More than 85 per cent of UK consumers would reduce or stop purchasing products they buy regularly if they discovered an ad for that product had run next to Covid-19 conspiracy theories or misinformation, according to the 2021 TAG/BSI UK Brand Safety Survey, conducted by certification programme the Trustworthy Accountability Group (TAG) and Brand Safety […]

May 11, 2021