The Walt Disney Company presented its most-watched NFL Playoff game since 1999, delivering 30.6 million viewers across the US as the Dallas Cowboys beat the Tampa Bay Buccaneers on January 16th based on Nielsen fast nationals (ESPN, ABC, ESPN2, and ESPN+). The viewership of 30.6 million viewers bested all 18 Disney NFL Playoff games in […]

SponsorUnited has released the sponsorship revenue across the NFL for the 2022-2023 regular season. Reaching an all-time high across both digital and physical assets, SponsorUnited estimates the total sponsorship revenue across all 32 individual teams is $2.05 billion (€1.91bn) – and $2.7 billion when combined with sponsorships for the league as a whole. This season’s […]

The National Football League (NFL) has a new free-to-air television home in the UK and Ireland with the announcement of a three-year partnership with ITV. ITV will air the climax of the season, Super Bowl LVII, live from Glendale, Arizona, on February 12th 2023, as well as two of the season’s three London Games. The […]

Amazon is reportedly a frontrunner to buy a minority stake in the NFL’s media properties. The company is in talks with the US sports league with regards to acquiring (up to) a 49 per cent stake in NFL Network, RedZone and the official NFL website. Whilst Amazon has very deep pockets, a deal is said […]

As this year’s Super Bowl approaches, insights platform DISQO surveyed over 8,000 people in the US to determine plans to watch, excitement levels and interest in brand ads during the game. Super Bowl LV takes place on February 7th and sees the Tampa Bay Buccaneers take on the Kansa City Chiefs at the : Raymond […]