Advanced Television


Apple TV+ and Paramount+ to bundle?

Apple and Paramount have reportedly discussed bundling their respective streaming services, Paramount+ and Apple TV+. The bundle would cost less than subscribing to both services separately. Talks are still in the early stages, reports WSJ. It is thought by the participants that Apple’s inventory of exclusive content (such as Severance – pictured) would pair well […]

December 1, 2023

Research: Subscription services say bundling is the future

Bango research reveals subscription leaders are betting on cross-industry bundling as the future for their fast-growing industry. The research highlights a focus on ‘Super Bundling’ — a model that provides integrated management of subscriptions through a centralised content hub, delivered through aggregators like telcos. With data from over 100 executives across leading music, video, and […]

November 20, 2023

Research: Super aggregation key to MVPDs

MVPDs must evolve into ‘super aggregators’ and forge strategic partnerships with historic competitors in order to defend their incumbent positions in the next decade of streaming, according to a white paper by Caretta Research. In How to be a Pay-TV market leader by 2030, the Caretta team cites the need for MVPDs to embrace “coopetition” […]

September 21, 2023

Survey: 88% UK, US telcos planning super bundling

Almost nine in ten (88 per cent) of the leading telcos in the US and UK are planning to offer ‘super bundling’ as they prioritise revenue growth and customer retention. That’s according to a survey of 115 telco leaders — senior strategic decision makers and budget holders within telecommunications brands — who are eyeing how best to […]

July 13, 2023

Forecast: Operator revenue boosted by super bundling

A study from Juniper Research has found that operator-billed revenue from carrier billing spend will reach $13.8 billion (€12.6bn) by 2027; rising from $9.3 billion in 2023. This rise of 47 per cent is accelerated by MNOs’ (Mobile Network Operators) use of super bundling, which attracts new customers and revenue streams. Super bundling is the […]

July 3, 2023

Study: Bundling aids piracy

Determining whether the practice of product bundling — such as combining cable TV channels into packages or computer software programs into software suites — is profitable in the presence of piracy is important to businesses as they formulate pricing strategies. Piracy has become more pervasive because consumers often don’t want to pay for an entire […]

November 7, 2022By Colin Mann