Almost nine in ten (88 per cent) of the leading telcos in the US and UK are planning to offer ‘super bundling’ as they prioritise revenue growth and customer retention. That’s according to a survey of 115 telco leaders — senior strategic decision makers and budget holders within telecommunications brands — who are eyeing how best to […]

A study from Juniper Research has found that operator-billed revenue from carrier billing spend will reach $13.8 billion (€12.6bn) by 2027; rising from $9.3 billion in 2023. This rise of 47 per cent is accelerated by MNOs’ (Mobile Network Operators) use of super bundling, which attracts new customers and revenue streams. Super bundling is the […]

Determining whether the practice of product bundling — such as combining cable TV channels into packages or computer software programs into software suites — is profitable in the presence of piracy is important to businesses as they formulate pricing strategies. Piracy has become more pervasive because consumers often don’t want to pay for an entire […]