More than two thirds (69 per cent) of UK consumers say it is acceptable to watch ads on their TVs in return for free content, according to a consumer study. The report commissioned by Samsung Ads Europe, the advertising division of Samsung Electronics, in partnership with global market research agency Verve, surveyed a panel of […]
Australian broadcast industry trade body ThinkTV has revealed total TV advertising revenue figures for the six and 12 months to June 30th, 2022 which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVoD) and excludes SBS, recorded combined revenue of A$4.3 billion (€2.9bn) for the year to June 2022, which was […]
Media inflation is driving up the cost of advertising across channels, with TV most affected, according to an analysis by WARC Media. The latest Global Ad Trends report finds that, globally, TV CPMs (cost per thousand) have increased 31.2 per cent since 2019 – the steepest incline in more than two decades – and are […]
GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through BVoD campaigns. Header Bidding technology enables advertisers to access more BVoD inventory and invest bigger budgets in CTV campaigns to reach bigger audiences. First launched in Australia and Thailand, […]
Findings from The Future Viewing Experience, an appraisal of the near-term future of the TV and video landscape from data and analytics company Kantar, suggest there are significant opportunities throughout the ecosystem, despite increasing complexity. Focusing on the delivery of video content and advertising and the evolution of viewer experiences and behaviours, the report outlines […]
Findings from the annual State of the Nation national TV trends survey from the Digital TV Group (DTG), the centre for UK digital TV, suggest that quality matters for an increasingly discerning consumer when it comes to resolution, audio quality and content. Consumers now expect all SVoDs and BVoDs to be available across all devices […]
Findings from research firm Roy Morgan indicate 7.5 million Australians now watch Broadcast Video on Demand (BVoD) services which include ABC iView, SBS On Demand, 7plus, 9Now and 10 Play. Viewership of BVoD services grew strongly during the early stages of the pandemic in 2020 with an increase of around 2.1 million viewers (+39.5 per […]
BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]
Total TV market revenues in Western Europe amounted to over €100 billion in 2020, a 1.5 per cent decrease compared to 2019, and level with 2018 results. However, this trend is set to reverse in 2021, as a result of the recovery from the Covid-19 situation and due to an increase in advertising market revenues, […]
As demand for subscription entertainment shows no sign of slowing, and content continues to fragment across new and existing services, audiences are fast approaching a tipping point, Deloitte Australia’s latest Media Consumer Survey reveals. Deloitte’s tenth edition of the Media Consumer Survey drills down into Australian digital entertainment audience preferences. The survey focuses on five generations with a […]