Advanced Television


Survey: Australian audiences nearing subscription fatigue?

As demand for subscription entertainment shows no sign of slowing, and content continues to fragment across new and existing services, audiences are fast approaching a tipping point, Deloitte Australia’s latest Media Consumer Survey reveals. Deloitte’s tenth edition of the Media Consumer Survey drills down into Australian digital entertainment audience preferences. The survey focuses on five generations with a […]

September 22, 2021

Forecast: UK adspend to grow 18.2% in 2021

The UK is set to post the strongest advertising expenditure growth of any major European market at 18.2 per cent in 2021 to reach a total of £27.7 billion, according to an Advertising Association/WARC Expenditure Report. Based on advertising revenue data from across the entire media landscape, the report is a significant upward revision from […]

July 29, 2021

Analysis: 10% decline in US AVoD user base

While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]

June 15, 2021By Colin Mann

7th Minute selected as NextTECHNow partner

Broadcast data company, 7th Minute has been selected as an official partner by Publicis Media initiative NextTECHNow.  The scheme, which matches the agency’s clients with start-ups whose innovative technology will boost their business, will see 7th Minute provide advertisers with data-driven insight that informs their media planning and decision-making. The move comes as 7th Minute […]

May 7, 2021

Study: VoD “staple of UK viewing”

Research into the use of Connected TVs to access VoD content carried out by video advertising software provider FreeWheel suggests that the majority (61 per cent) of Connected TV users surveyed say it is their preferred device for watching video, because of the enhanced user experience and the opportunity for shared viewing. The study was […]

April 22, 2021

Australia: Freeview enhanced HbbTV platform

Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, which it says will provide Australians with a more seamless integration between broadcast and on-demand BVoD services. As well as providing a more streamlined way to search and discover a world of free-to-air (FTA) entertainment across more than 35 channels, it also […]

April 12, 2021

BARB enhances BVoD planner

UK television audience measurement specialist BARB has launched upgrades to its BVoD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVoD planner, first released in June 2020, is designed to […]

March 8, 2021

Data: Strong growth for Oz BVoD

Data from research firm Roy Morgan shows 8.6 million Australians now watch Broadcast Video on Demand’(BVoD) services which include ABC iView, SBS On Demand, 7plus, 9Now and 10 Play. All five leading services have grown strongly during 2020 as Australians endured a nation-wide lockdown from late March until early June and Victorians experienced a second, […]

February 3, 2021

Research: 14% Australians plan to drop pay-TV

A growing number of Australian consumers are cutting their pay-TV subscriptions as a result of the Covid-19 pandemic, according to a recent survey of 1,000 Australians by JWS Research for The Trade Desk Fourteen per cent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay-TV services […]

November 24, 2020

Report: Addressable ads drive consumer engagement

Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable advertising in 2020 was conducted in collaboration with research and insight firm DRG, and was designed to understand both the viewer and the industry’s perceptions […]

September 29, 2020