Advanced Television

Bytedance

Forecast: AR/VR headset sales to return to growth

Global shipments of augmented reality and virtual reality (AR/VR) headsets declined 67.4 per cent year over year in Q1 2024, according to data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. The decline in shipments was expected as the market transitions to include new categories such as Mixed Reality (MR) […]

June 20, 2024

TikTok facing ban or forced sale in US

A US congressional panel has approved a bill that would force ByteDance, the China-based parent company of TikTok, to sell the social media app within six months or face a ban. The measure, introduced by another House of Representatives committee and backed by the White House, cites national security concerns. In response, TikTok has said […]

March 8, 2024

Study: TikTok ads more memorable than TV

Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For You page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform. The TikTok study consisted of neuro research conducted […]

July 20, 2021

ByteDance doubles profits; 1.9bn users

Chinese company ByteDance, owner of TikTok, more than doubled its revenues last year as usage of the short-form video app rocketed. The company, which spent a large part of last year battling pressure from then US President Donald Trump to sell its US TikTok operations, reported a 111 per cent increase in revenues to $34.3 […]

June 18, 2021

Alibaba, Tencent circle iQIYI

China’s Alibaba and Tencent groups have each held separate talks with Baidu about acquiring video streaming service iQIYI, according to Reuters. But reports say negotiations have stalled on a valuation of around $20 billion (€16.7bn) by Baidu. Both companies, which have their own video streaming services, are also nervous of heightened scrutiny from China’s antitrust […]

November 27, 2020

TikTok granted US sale extension

TikTok, the video-sharing social media app, has again been given a last-minute extension to finalise a deal to sell off its US business in order to avoid a ban. Parent company ByteDance has been in talks for several weeks with Walmart and Oracle about shifting TikTok’s US assets under their umbrella. It follows an August […]

November 27, 2020