Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For You page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform. The TikTok study consisted of neuro research conducted […]
Chinese company ByteDance, owner of TikTok, more than doubled its revenues last year as usage of the short-form video app rocketed. The company, which spent a large part of last year battling pressure from then US President Donald Trump to sell its US TikTok operations, reported a 111 per cent increase in revenues to $34.3 […]
China’s Alibaba and Tencent groups have each held separate talks with Baidu about acquiring video streaming service iQIYI, according to Reuters. But reports say negotiations have stalled on a valuation of around $20 billion (€16.7bn) by Baidu. Both companies, which have their own video streaming services, are also nervous of heightened scrutiny from China’s antitrust […]
TikTok, the video-sharing social media app, has again been given a last-minute extension to finalise a deal to sell off its US business in order to avoid a ban. Parent company ByteDance has been in talks for several weeks with Walmart and Oracle about shifting TikTok’s US assets under their umbrella. It follows an August […]