Advanced Television

Cable TV

Research: US sheds 4.7m pay-TV subs in 2021

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 4,690,000 net video subscribers in 2021, compared to a pro forma net loss of about 4,870,000 in 2020. The top pay-TV providers now account for about 76.1 million subscribers […]

March 10, 2022

Survey: Streaming eclipses cable/DTH viewing

According to a survey conducted by The Harris Poll on behalf of information and insights company TransUnion, US consumers are now streaming more than watching cable and satellite TV. Between mid-November and mid-December 2021, 70 per cent of Americans who watched TV during that time streamed, including 82 per cent of 18-54 year-olds. The survey […]

February 11, 2022

Research: TV, movie viewing time shrinks

According to findings from research firm Interpret, TV and movie viewing has become a smaller portion of consumers’ overall weekly entertainment time over the past two years. At the same time, the share of weekly time spent on other entertainment pursuits, particularly digital activities, has increased. The net result is an increased diversity in time […]

December 1, 2021

Forecast: IPTV subs to overtake cable TV

IPTV subscriber numbers will exceed cable TV in 2026, according to the Pay TV Forecasts Update report from analyst firm Digital TV Research. IPTV will add 63 million subscribers between 2021 and 2026 to total 398 million. “The main reason for this is China where the huge shift from cable TV to IPTV will continue,” […]

October 25, 2021

France: IPTV, connected TV grow in 2020

French TV reception methods are now largely dominated by IPTV, according to the 2020 findings of broadcast regulator CSA’s Observatory for TV homes equipment. At the end of 2020, IPTV accounted for a 60.5 per cent penetration rate, up 2.1 per cent, with an access share from FTTH estimated to 25 per cent at the […]

June 2, 2021From Pascale Paoli-Lebailly in Paris

US: Pay-TV sheds 1.9m subs in Q1

Findings from analyst firm Leichtman Research Group suggest that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,895,000 net video subscribers in Q1 2021, compared to a pro forma net loss of about 1,955,000 in Q1 2020. The top pay-TV providers now account for […]

May 20, 2021

Forecast: Pay-TV to add 15m subs

The Global Pay TV Subscriber Forecasts report from analyst firm Digital TV Research predicts 15 million additional pay-TV subscribers between 2020 and 2026, to take the global total to 1.02 billion. Between 2020 and 2026, 92 countries will add pay-TV subscribers and 46 countries will lose subscribers. “China and India will together continue to provide […]

May 4, 2021

Report: Streaming opportunities for broadband operators

2020 was a tipping point for growth in connected TV on-demand video streaming services, as millions of cooped-up consumers waited out the pandemic at home. Streaming service providers added tens of millions of new customers last year, which drove an acceleration in cable TV cord cutting. Despite the surge in cord cutting, some cable operators […]

March 19, 2021

Research: Cable TV viewership share tops 70%

The latest edition of the Television Viewership Report (TVR) from Effectv, the advertising sales division of Comcast Cable, suggests that Cable TV saw its highest share of time spent, with 71 per cent of that attributed to consumption of cable versus broadcast and premium networks in Q3. The semi-annual research publication provides actionable insights on […]

March 15, 2021