Passion for cinema in Europe is stronger than ever according to Mastercard research, which reveals that nearly half (47 per cent) of European and international visitors are the happiest when watching a film at the cinema. One in two (47 per cent) of European consumers find the opportunity to attend a film premiere as ‘priceless’ […]
CoolerX, the technology company powering the in-store retail media and merchandising revolution, has announced, ahead of The Cannes Lions International Festival of Creativity, it is bringing the power of its AI-intent engine to its ‘Own the Moment’ advertising format. With the addition of AI, CoolerX is enabling brands to better target and optimise for the […]
Daily Mail has launched an innovative video offering, including a slate of premium content and original video franchises to roll out on YouTube and other major video platforms. Over the next year, content ranging from 15 to 30 minutes will reflect Daily Mail’s editorial coverage of entertainment, news, sports, true crime, and royals. Coinciding with […]
BBC Studios announced at Cannes Lions International Festival of Creativity that it will move its TalentWorks division into the Global Digital Brands team. A key part of the move entails extending the existing Creator in Residence programme to the Global Digital Brands division. The TalentWorks team, headed up by Head of Development Helen O’Donnell, will […]
RTL AdAlliance, RTL Group’s international sales house, has revealed its Manifesto, a roadmap to unlock the potential of European media among global competition. The Manifesto shares essential recommendation pillars to underline the strengths of local media, simplify access for international advertisers, and ultimately reach its full potential. Iconic and long-standing media brands from Europe are […]
Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCUniversal has unveiled new accelerated first-party audience capabilities that it says will supercharge live event programming for marketers and drive advertising effectiveness during tentpole live content moments. Specifically, NBCUniversal is accelerating its first-party audience data following live events in two ways to deepen advertiser understanding […]
Disney+ has announced at the Canneseries Festival press conference in France, the highly anticipated 6-episode Original drama series Becoming Karl Lagerfeld (previously Kaiser Karl), produced by Gaumont and Jour Premier, will premiere all episodes on June 7th, exclusively on Disney+ internationally and on Hulu in the US. In 1972, Karl Lagerfeld (played by Daniel Brühl) […]
Victoria Lozano, EVP Crayola, took to the stage at MIPJUNIOR in Cannes, France on October 15th to set out the vision and inspiration behind Crayola Studios’ move into entertainment content and explained why the ambitious plans fit naturally with the company’s wider ethos. Delivering the Keynote presentation, New ‘Kid’ in Town, Lozano stressed the long-term […]
Byron Allen’s Allen Media Group (AMG) and VideoAmp have announced a ten-year currency agreement during the Cannes Lions Festival. AMG is the first TV publisher to move forward with a deal of this kind, making VideoAmp their primary and preferred currency, effective immediately. VideoAmp’s big dataset incorporates 39 million households and multiple data sources, providing […]
French Minister of Culture Rima Abdul Malak has unveiled the results of La Grande Fabrique de l’image, a national call for projects that aims to double the country’s film studio capacity to lead 153, 000 square metres by 2030. As part of this initiative, announced at the Cannes Film Festival, €350 million in funding will […]