Advanced Television

canoe

AMC, Discovery, TelevisaUnivision, WarnerMedia partner with Canoe

Four of the leading national programmers in the US – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia – have teamed up with Canoe Ventures to further enable national addressable television advertising. As a result of these separate, multi-year agreements, Canoe will be providing enablement and ongoing campaign service assurance across its national addressable TV advertising footprint, […]

February 24, 2022

605 provides attribution to Canoe enabled addressable campaigns with AMC

605, a television and cross-platform measurement, analytics and attribution company, has announced that it is the first to provide attribution services for all TV networks, advertisers and programmers participating in the Canoe addressable enablement initiative. Using 605 services, which will eventually include attribution product 605 IMP4CT, participants can analyze the effectiveness of their addressable TV […]

July 7, 2021