Beachfront, the sell-side ad server built for convergent TV, and Canoe Ventures, an addressable TV technology and services company, have announced that an enhanced list of TV programmers are adopting Beachfront’s unified ad serving technology alongside Canoe’s Service Assurance offering to drive advertising revenue and tune-in across disparate TV environments. Solving for crucial fragmentation challenges, […]
Four of the leading national programmers in the US – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia – have teamed up with Canoe Ventures to further enable national addressable television advertising. As a result of these separate, multi-year agreements, Canoe will be providing enablement and ongoing campaign service assurance across its national addressable TV advertising footprint, […]
605, a television and cross-platform measurement, analytics and attribution company, has announced that it is the first to provide attribution services for all TV networks, advertisers and programmers participating in the Canoe addressable enablement initiative. Using 605 services, which will eventually include attribution product 605 IMP4CT, participants can analyze the effectiveness of their addressable TV […]