Magnite, the independent omnichannel sell-side advertising company, and Greenbids, a specialist in sustainable advertising AI optimisation solutions, has announced a partnership to help reduce carbon emissions generated by digital advertising ad calls while preserving campaign performance. Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection. The […]

With the growing impact of climate change worldwide and a collective commitment to achieving Net Zero by 2050, the Digital Connectivity Forum (DCF) has published new guidelines for the telecoms sector to reach net zero targets: the Telco SME Net Zero Guidance. Telecommunications in the UK currently connect 97 per cent of homes and serve […]

Murphy Cobb Associates (MCA), a player in production investment consultancy, has announced the launch of its Production Net Zero initiative. This is part of the company’s latest step forward in its sustainability efforts, including a commitment to offering a net-zero solution for all clients’ productions by 2025. To bolster this commitment, MCA has also signed […]

Canadian broadcasters have united to form Canadian Broadcasters for Sustainability, a group which is committed to working together to increase environmentally sustainable change. This is the first time such a broad and diverse group of Canadian public and private broadcasters from different linguistic and regional markets have come together for a common cause. The group […]

Homethings – a specialist in sustainable home care – has revealed the creative for its first ever national TV advert. A finalist in the 2022 Sky Zero Footprint Fund, Homethings’ advert brings to life the brand’s trademark slogan ‘Just Add Tap’ and further forwards the brand’s mission to make refillable products more mainstream.  Created and […]

As Extreme E Season 3 prepares to launch, the championship has announced a new racing format – ultimately showcasing double the racing action with no additional carbon footprint. Each X Prix will now be a doubleheader and play host to back-to-back rounds across the weekend. This means double the opportunity for wins, podiums and crucial […]

BT has announced new digital tools to help multinational customers measure and optimise the carbon impact of running applications and cloud workloads across their network. While the Carbon Network Dashboard gives a real-time view of power consumption, the Digital Carbon Calculator helps customers estimate their network’s carbon footprint. The Dashboard uses machine learning to detect […]

ITV has been recognised for leadership in corporate transparency and performance on climate change by global environmental non-profit CDP, securing a place on its annual ‘A List’. In 2022, over 680 investors with over $130 trillion in assets and 280 major purchasers with $6.4 trillion in procurement spend requested companies to disclose data on environmental […]

Sky has revealed Serious Tissues as the Grand Prix winner of its 2022 Sky Zero Footprint Fund initiative – a £2 million (€2.3m) advertising fund which supports and aims to inspire others to join the journey to Net Zero Carbon. The fund was established in 2021 to aid the acceleration and amplification of initiatives to […]

WaterBear Network, the digital publisher and free streaming platform dedicated to the future of the planet, has been accredited with full B Corp status with a score of 126.6. B Corp status means brands must meet high standards of overall social and environmental performance, transparency and accountability. Businesses are held legally accountable to consider the […]