Advanced Television

Caretta Research

Report: Drivers behind STB OS decisions

Set Top Box (STB) Operating System (OS) selection, design and deployment, is being impacted by the increasing importance of streaming, intensifying market competition and rising consumer desire for a better user experience, according to a report. Independently researched and produced by Caretta Research and sponsored by connected TV technology experts iWedia, part of the ZEGi […]

January 24, 2023

IABM, Caretta Research partnership

IABM, the international trade association for broadcast and media technology, has announced a data partnership with Caretta Research, a specialist market analysis and research company. Caretta Research becomes the exclusive provider of broadcast and media technology market sizing data to IABM. Having worked with IABM in defining the BaM Content Chain segmentation, Caretta already has […]

December 1, 2022

Research: Honest claims most valued by media tech buyers

Broadcast and media technology buying decisions are being driven by a search for vendors who are honest and open, according to the findings of research commissioned by specialist PR and marketing company Bubble Agency. The research reveals that buyers prioritise products meeting today’s needs from vendors they can trust, a factor which translates into a […]

September 16, 2022