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Carrefour

France: Netflix partners with Carrefour

Netflix has partnered with French supermarket chain Carrefour in an effort to boost subscribers to its cheapest plan in the country. Netflix is aiming to entice Carrefour shoppers to subscribe to its ad-supported tier, priced at €5.99 per month. The trial bundle, which is initially accessible to customers in Bordeaux and Rouen, includes a 10 […]

January 17, 2024

BrutX in single platform merger

Young adult-focused French SVoD platform BrutX is to merge into French digital media Brut. The SVoD service, which launched in April 2021 and expanded to Belgium, Switzerland and Luxemburg, will be linked to Brut’s free-of-charge content services on single platform called Brut. According to Renaud Le Van Kim, founder and managing director of parent company […]

July 14, 2022From Pascale Paoli-Lebailly in Paris