Advanced Television

cflight

CFlight reporting extends to traded audiences

Barb, the TV audience measutement specialist, has announced a major upgrade to CFlight, its joint-industry total-campaign reporting service. Through extended reporting of traded audiences, CFlight now gives advertisers and media agencies investment accountability on ad campaigns across both linear and VoD services. As part of the upgrade, CFlight has incorporated 14 of the most used […]

March 13, 2024

Barb awards CFlight Landscape Study to BVA BDRC

Barb, the industry’s standard for understanding what people watch, has awarded the CFlight Landscape Study to insights consultancy BVA BDRC. Barb says the study will enable it to accurately estimate the size and profile of audiences to TV platforms in the UK and understand the household dynamics of VoD consumption. Barb assumed governance responsibility in […]

February 12, 2024

Barb outlines CFlight upgrade; hires Vannini

Barb has outlined a timetable for the next major upgrade to CFlight: the availability of 14 widely-used traded audiences to enable buyers to assess campaign performance across these audiences. This month, Channel 4, ITV and Sky have begun to provide traded-audiences data for ingestion into CFlight, and alongside RSMB, will be testing the campaign results. […]

November 22, 2023

Barb to assume governance responsibility for CFlight

Barb, the industry’s standard for analysing what people watch, has announced that it is to assume governance responsibility for CFlight from January 2024. Developed by Sky Media, ITV Media and 4 Sales in the UK, CFlight is a post-campaign validation tool that provides the total reach and frequency of ad campaigns across all viewing platforms. […]

September 6, 2023

UK TV broadcasters unify ad metrics

TV broadcasters Sky, ITV and Channel 4 are working together to launch CFlight – a unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK. The UK’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VoD data to show media buyers […]

June 9, 2021