Advanced Television

channel 4.0

Channel 4.0 launches Harry Potter themed gameshow

Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching a new social branded programme Crowd Sauce: The Search for Wizdem with Warner Bros Studio Tour London – The Making of Harry Potter. Crowd Sauce: The Search for Wizdem sees content creator Harry Pinero challenge fellow social media sensations Mariam Musa and BillyTheGoat to compete […]

September 7, 2023

New commissions from Channel 4.0

Channel 4.0 has commissioned two new series, which will be fronted by some of the digital channel’s most popular talent, Chloe Burrows, Harry Pinero and Yung Filly. Bad Baby is a new digital prank game fronted by Burrows, that will see her observe from the ‘control centre’ as unassuming young couples are thrown into the […]

August 22, 2023

Channel 4.0 hits 104k subs in 6 months

Channel 4.0, Channel 4’s new digital-first brand for YouTube, has surpassed 25 million views and attracted 104k subscribers since its launch in October Channel 4.0 has driven over 25 million views, with the UK 13- 24 demographic accounting for 82 per cent of total views. At 120 days from launch the channel had already established […]

April 18, 2023

Channel 4.0 signs 1st branded deal

Channel 4.0, UK commercial broadcaster Channel 4’s new digital-first brand for YouTube, has signed its first branded deal with e.l.f. Cosmetics, the US’s Number 1 favourite teen cosmetics brand which literally stands for eyes.lips.face., and is clean, vegan, cruelty free and Fair Trade Certified. This commercial partnership deal is the first for Channel 4.0 and […]

March 17, 2023

Channel 4 rebrands for digital world

As it celebrates its 40th anniversary, UK public service broadcaster Channel 4 has revealed that from 2023, it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world and find Channel 4 content wherever and whenever they choose to watch. […]

November 2, 2022By Colin Mann

C4 unveils Channel 4.0 digital-first brand

UK public service broadcaster, Channel 4, is to launch an all new digital-first brand, Channel 4.0. The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture. The content will have a core focus of reaching, engaging and entertaining 13–24-year-olds. Launching on October 26th, Channel […]

October 19, 2022