Advanced Television

channel 4.0

Channel 4.0 signs 1st branded deal

Channel 4.0, UK commercial broadcaster Channel 4’s new digital-first brand for YouTube, has signed its first branded deal with e.l.f. Cosmetics, the US’s Number 1 favourite teen cosmetics brand which literally stands for eyes.lips.face., and is clean, vegan, cruelty free and Fair Trade Certified. This commercial partnership deal is the first for Channel 4.0 and […]

March 17, 2023

Channel 4 rebrands for digital world

As it celebrates its 40th anniversary, UK public service broadcaster Channel 4 has revealed that from 2023, it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world and find Channel 4 content wherever and whenever they choose to watch. […]

November 2, 2022By Colin Mann

C4 unveils Channel 4.0 digital-first brand

UK public service broadcaster, Channel 4, is to launch an all new digital-first brand, Channel 4.0. The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture. The content will have a core focus of reaching, engaging and entertaining 13–24-year-olds. Launching on October 26th, Channel […]

October 19, 2022