Advanced Television

Channel 4

Young viewers, crime content fuel C4 streaming records

Channel 4 delivered its biggest ever month of streaming in March, with viewing up 40 per cent year-on-year to 6.9 billion viewer minutes, boosted by growth from young viewers and a trio of new factual titles. BARB data for the first quarter of 2024 – published as the channel pursues its Fast Forward strategy to […]

April 12, 2024

Alfa Romeo signs Film4 brand partner deal

Channel 4 Sales has secured car manufacturer Alfa Romeo as the brand partner for Film4’s 9pm film slot. The deal with Alfa Romeo will run for a period of 12-months, starting from April 14th. Brokered by Starcom, the partnership enables Alfa Romeo to have a consistent presence across 365 films a year, aligning with Film4’s […]

April 12, 2024

Freedom Scripted to adapt Sebastian Faulks’ Engleby

Glasgow-based, Channel 4-backed indie Freedom Scripted is adapting Engleby, the cult 2007 novel by bestselling author Sebastian Faulks. Set between London and Cambridge, the six-part drama is a quintessential British murder mystery meets acute psychological character study, with a healthy dose of dark wit. The series follows enigmatic outsider Mike Engleby as he graduates from 1970s campus […]

April 10, 2024

Channel 4 announces Joe Tracini mental health doc

Mixing a highly personal and revealing documentary with scripted comedy moments, Channel 4 has commissioned a new genre-busting programme with Joe Tracini about living with Borderline Personality Disorder (BPD) Ten years ago, Tracini, former Hollyoaks actor turned viral sensation, was diagnosed with Borderline Personality Disorder, a condition that around 2 per cent of the country […]

April 4, 2024

Channel 4 expands commissioning team

Channel 4’s Chief Content Officer Ian Katz has announced the appointments of three key roles in his senior commissioning team. Each of the Heads of Department will be tasked to deliver against the broadcaster’s recently announced Fast Forward strategy. The strategy, announced by the publicly owned broadcaster in January, aims to reshape the organisation as […]

March 28, 2024

Tinder sponsors E4

Dating app Tinder and Channel 4 are teaming up for a new sponsorship deal with E4, which will see a range of idents airing 25 times per day across popular E4 titles from April 1st to June 30th. The new sponsorship highlights the power of connecting over a mutual passion for TV and film, particularly […]

March 28, 2024

Channel 4 outlines Equity by Design Strategy

Channel 4 has launched its first equity strategy, ‘Equity by Design’, a framework that sets out how it will create fair outcomes for everyone and accelerate change in the industry. The strategy details how Channel 4 will work to ensure there is equity in experience by improving how diversity and inclusion is built into decision-making. […]

March 27, 2024

Thangam Debbonaire & The Outlaws cast join Creative Cities Convention 2024

The Creative Cities Convention has unveiled more speakers and panels for its April 2024 event, featuring Keynote Thangam Debbonaire, MP for Bristol West & Shadow Secretary of State for Culture, Media & Sport.  hangam, who will give insights into her plans for the screen sector outside London at a challenging time for the industry. Kate […]

March 22, 2024

C4 targets overlooked founders investment

UK PSB Channel 4 is launching ‘Untapped’, which it describes as a ground-breaking commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC ecosystem. The initiative – led by Channel 4’s consumer investment arm, Channel 4 Ventures – is informed by research which shows that founders securing significant investment historically fall […]

March 20, 2024By Colin Mann

C4 chooses Witbe to automate QA testing of app

Witbe, the specialist in test automation and monitoring technology for video service providers, has announced a new customer in Channel 4 Television Corporation — owner and operator of one of the UK’s biggest free streaming service and a number of television channels including E4, More4, Film4, and 4seven. Channel 4 is utilising Witbe’s technology to […]

March 19, 2024