Advanced Television

Channel 4

Channel 4 refreshing Hollyoaks schedule

Channel 4 is switching up the schedule of its flagship soap, Hollyoaks, with a new episode strategy built around evolving viewing habits. From September 2024, the new, data-led drop pattern will see the soap move from five new episodes per week to three on streaming, E4 and YouTube. Channel 4 says that research has “identified […]

March 1, 2024

Waitrose sponsors The Great British Bake Off

Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of The Great British Bake Off. As the official broadcast sponsor, Waitrose idents will feature around the forthcoming Bake Off line up on Channel 4 including: The Great British Bake Off, The Great British Bake Off: An […]

February 27, 2024

ThinkAnalytics, Channel 4 renew partnership

ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]

February 26, 2024

C4 hybrid-doc to explore UK jury system

Factual specialist indie ScreenDog has announced that its upcoming documentary, The Jury: Murder Trial will air on Channel 4 on February 26th. The documentary will take audiences behind the scenes, with real jurors deciding on a real UK murder case. The four part hybrid series recreates an entire murder trial, word for word from original […]

February 20, 2024

Yeti unlocks Britain’s historic homes for Channel 4

Yeti Television has announcesd its commission from Channel 4 for the upcoming documentary National Trust: My Historic Home (1×60’) which will air on February 23rd. Opening the door to some of the National Trust’s most remarkable homes, the 60-minute documentary explores the stories of the ordinary people living in these homes. More than 500 properties […]

February 13, 2024

Eat Them To Defeat Them returns to TV

Veg Power, ITV, Channel 4 and Sky Media have announced that their Eat Them To Defeat Them campaign is returning to TV screens and primary schools across the UK in mid-February. Now in its sixth year, the campaign, originally launched by ITV and Veg Power and proven to increase children’s vegetable consumption, aims to build […]

February 9, 2024

Warp Films leadership restructure; renewed European focus

Warp Films, a member of the Channel 4 Indie Growth Fund, has announced key changes in its leadership team. Warp Filmsvsays it “will bring in a new era of excellence under the seasoned guidance of its executives”. Warp Films’ primary focus is on the UK market while actively prioritising expansion into the European landscape. While […]

February 6, 2024

C4 “digital-first” by 2030, as job cuts rise

Channel 4 has unveiled its five-year plan to reshape the organisation and accelerate its transformation into a genuinely digital-first public service streamer by 2030. Meanwhile there are numerous reports that previously specified job cuts of 200 will now reach 250. This would represent the biggest cuts in the pubcasters history and account for 15 per […]

January 29, 2024

Aldi sponsors Channel 4 food programming

Channel 4 Sales has announced UK supermarket chain Aldi as the long-term sponsor of Channel 4’s range of food programming across Channel 4, More 4, E4 and Channel 4 Streaming, plus the ‘Cooking Inspiration’ strand on UKTV and W. Commencing on January 29th the sponsorship will span food programming on Channel 4 such as Come […]

January 26, 2024

Channel 4 extends Whisper F1 production deal

Channel 4 has announced that Whisper will continue to produce its Formula 1 coverage through until 2026. The announcement comes after Channel 4 and Sky struck a deal which keeps Formula 1 coverage on free to air television until 2026. The deal with Sky means viewers can watch live coverage of the British GP, qualifying […]

January 18, 2024