Advanced Television

Channel 4

Channel 4.0 signs 1st branded deal

Channel 4.0, UK commercial broadcaster Channel 4’s new digital-first brand for YouTube, has signed its first branded deal with e.l.f. Cosmetics, the US’s Number 1 favourite teen cosmetics brand which literally stands for eyes.lips.face., and is clean, vegan, cruelty free and Fair Trade Certified. This commercial partnership deal is the first for Channel 4.0 and […]

March 17, 2023

Channel 4 expands digital ad-buying suite with Xandr

Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr, a part of Microsoft Advertising, having added it to its suite of demand side platforms. The programmatic innovation gives advertisers the ability to automate fully the delivery of digital campaigns to attentive All 4 viewers […]

March 16, 2023

Freeview channels move into the cloud

BT and Digital 3&4 (D3&4) have confirmed that ITV and Channel 4’s terrestrial Freeview channels have moved to cloud-based processing, describing it as a major step forward for the television industry. The multi-million-pound contract between BT and D3&4 (a joint venture company established by ITV and Channel 4) has seen BT switch on start-to-finish cloud […]

March 10, 2023By Colin Mann

ITV names Pumfrey Director of Strategic Partnerships

ITV has announced that Alex Pumfrey is to join the company as Director of Strategic Partnerships to shape and deliver ITV’s partnership strategy. Reporting to Martin Goswami, Group Strategic Partnerships and Distribution Director, Pumfrey will develop ITV’s relationships across national media players (such as BBC, BT, Sky and Virgin Media) and international tech players (such […]

March 6, 2023

MPs call for major Scottish sporting events to be FTA

The UK House of Commons Scottish Affairs Committee has called for action from the UK Government and public service broadcasters to enable more Scots to watch major sporting events for free. In its report examining ‘Public broadcasting in Scotland’, the Committee sets out how public service broadcasters are often ‘priced out’ of being able to show sporting […]

March 2, 2023By Colin Mann

Crufts returns to Channel 4

The world’s most famous dog show returns to television screens with more than 16 hours of coverage on Channel 4 and More4. Clare Balding will return this year with presenters Sophie Morgan, who made her Crufts debut in 2022, and Radzi Chinyanganya. Also returning is veterinary professional Dr Paul Manktelow, and famed dog trainer Ashleigh […]

February 22, 2023

Wales Screen Summit returns

Afanti Media has announced the return of the Wales Screen Summit on 15-17 May 2023 at Cardiff’s Parkgate Hotel. Speakers confirmed to date include: Chief Content Officer, UK at Paramount, Ben Frow; BBC Director of Unscripted, Kate Phillips;  Chief Content Office for Channel 4, Ian Katz; Chief Executive Officer, S4C, Sian Doyle; EVP of Content at All3Media International Maartje Horchner ; Managing Director of Business Development […]

February 22, 2023

Habitat sponsors ‘Friday nights in’ on Channel 4

Channel 4 has announced Habitat as the new partner of Friday nights in on 4, in what is the furniture retailer’s first ever TV partnership. The multi-platform deal will feature a series of specially-created 10-second idents that run throughout Channel 4’s Friday night schedule from 8pm-midnight and will appear effective immediately for a year. The […]

February 17, 2023

Channel 4 going live with Joe Lycett on Friday nights

Channel 4 has commissioned The Joe Lycett Live Show’(working title), a new weekly Friday night comedy show hosted by award-winning comedian Joe Lycett that will air live from Birmingham, with an audience and celebrity guests. Following the success of Channel 4’s Joe Lycett’s Big Pride Party last year, for which Lycett is nominated for a […]

February 10, 2023

Channel 4, NFTS agree new partnership

Channel 4 and the National Film and Television School (NFTS) have announced a new three-year partnership to provide practical training and development for the independent production sector across the Nations and Regions. Over the next three years, this partnership will develop and deliver a range of free face-to-face and online training sessions targeting specific industry […]

February 9, 2023