Advanced Television

Channel 4

‘High street comeback’ ad-break on C4

To show the Great British public that the high street is back and open for business, Channel 4 will tonight launch ‘The Great High Street Comeback’ – an exclusive ad-break takeover in partnership with American Express, Coca-Cola, Bought by Many, Lloyds Bank and Rightmove. The break will see these five major brands and Channel 4 […]

July 31, 2020

Channel 4 partners with The Trade Desk

The Trade Desk has announced a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services. The Trade Desk will be one of several demand-side platforms (DSP) to offer access to Channel 4 inventory programmatically, giving brands access to  audiences across Connected […]

July 20, 2020

ITV: ‘PSBs urgently need a new framework’

Carolyn McCall, chief executive of UK commercial public service broadcaster (PSB) ITV, says the nation’s PSBs (BBC, ITV, Channel 4 and Channel 5) urgently need a modern framework that recognises a seismic shift in broadcasting. Writing a comment piece in the Daily Telegraph, McCall notes that the UK public service broadcasters have stepped up to […]

July 13, 2020By Colin Mann

Channel 4 greenlights Spice Girls docu-series

Channel 4 has commissioned Girl Powered:The Spice Girls (working title), a documentary series from 72 Films. Using hundreds of hours of archive footage and revealing interviews, the series tells the complete story of the best-selling girl band of all time. Starting from the group’s formation in the mid ‘90s amidst the backdrop of ‘ladette culture’, […]

July 13, 2020

UK FTAs to simultaneously air ‘culture short’

A unique collaboration will see the BBC, ITV, Channel 4 and Channel 5 come together for the first time to share a short film for all viewers at the same time across their channels. A total of 21 channels will simultaneously broadcast the film. This rare TV moment will serve to mark and celebrate the […]

July 8, 2020

Channel 4 launches The Great High Street Comeback

To mark the return of high street shopping, Channel 4 is launching a new ad campaign in partnership with a selection of major brands, and is now calling for small, independent high street retailers from across the UK to feature in an exclusive prime time TV ad break ‘The Great High Street Comeback’ – free […]

July 7, 2020

Channel 4: “Branded entertainment boosts brand perceptions”

According to a Channel 4 study, branded entertainment significantly increased brand engagement and drove positive viewer perceptions – transferring the positive emotions created by an entertaining programme to the brand behind it. The study examined a combination of existing academic studies, quantitative and qualitative research into existing Channel 4 branded entertainment shows. Extensive analysis of […]

June 25, 2020

Channel 4 orders 2nd series of The Lateish Show with Mo Gilligan

Following a critically acclaimed first outing, Channel 4 has ordered a second series of The Lateish Show with Mo Gilligan. The series, co-produced by Expectation and Gilligan’s production company Momo G, will return to Channel 4 next year.  The news comes hot on the heels of Gilligan’s Bafta TV nomination for the first run, picking […]

June 19, 2020

Channel 4 appoints Hayat as Director of Strategy

Channel 4 has announced the appointment of Khalid Hayat as Director of Strategy and Consumer Insight. In this newly created role reporting directly to Chief Operating Officer, Jonathan Allan, Khalid will lead both the Corporate Strategy and Consumer Insight functions with overall responsibility for Channel 4’s Corporate Strategy – advising on major strategic issues, providing […]

June 12, 2020

Hollyoaks resumes production

Channel 4 has announced that its flagship, long-running soap opera Hollyoaks will resume production following an hiatus enforced by the Covid-19 pandemic. A statement from the broadcaster said: “Hollyoaks will be resuming production this week in Liverpool ahead of a return to recording on set in July. The Channel 4 drama, which is shot differently […]

June 12, 2020