TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the US market. The initiative will involve an extensive programme of research, consultation, and engagement with the industry, helping to […]
As the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory better to enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition. This is […]
The Coalition for Innovative Media Measurement (CIMM), a US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, has announced the appointment of Tameka Kee as Deputy Managing Director. Kee joins CIMM with nearly two decades of ad industry experience that spans events, marketing, communications, and content strategy across previous roles […]
The Coalition for Innovative Media Measurement (CIMM) has announced the appointment of Pete Doe, Chief Research Officer at Xandr to its Board of Directors. Doe was selected and appointed following votes by the Advertising Research Foundation and by CIMM’s Board, in August. With more than 30 years of experience in market research, audience measurement, and […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, and egta, the global trade body for TV and radio sales houses, have launched a new International Knowledge Exchange event for their members. The Exchange, starting as a twice-yearly event, will create opportunities […]
The Coalition for Innovative Media Measurement (CIMM) plans to develop a Guide to Converged TV Measurement Providers, which upon completion will provide a landscape of the entire Converged TV measurement ecosystem in the US, as well as a comparative analysis of the companies who are conducting converged TV audience measurement. At a time of renewed […]