Advanced Television

CIMM

CIMM, egta audience measurement knowledge exchange

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation in media measurement, metrics and data, and egta, the global trade body for TV and radio sales houses, have launched a new International Knowledge Exchange event for their members. The Exchange, starting as a twice-yearly event, will create opportunities […]

May 5, 2022

CIMM plans converged TV measurement provider guide

The Coalition for Innovative Media Measurement (CIMM) plans to develop a Guide to Converged TV Measurement Providers, which upon completion will provide a landscape of the entire Converged TV measurement ecosystem in the US, as well as a comparative analysis of the companies who are conducting converged TV audience measurement. At a time of renewed […]

December 2, 2021