The National Association of Theatre Owners (NATO) of California/Nevada has launched a new marketing campaign to encourage movie lovers to return to theatres and experience films on the big screen once again. The organization’s new ‘The Big Screen is Back’ campaign aims to reach the over 40 million moviegoers in California and Nevada who are […]
In 2019, the top-10 US movies earned 69.2 per cent of their total box office gross revenue in the first two weeks of release, according to the latest report – Movie Windows – Adapting for the Future – from consultancy firm Omdia. This compares to 63.1 per cent for the films ranked between 41 and […]
It is a time of great uncertainty for the theatrical industry. Before Covid-19 cautions led to closures of theatres across the globe in March, the Domestic Box Office (DBO) was poised for a healthy year, up 6.9 per cent over 2019 through February. Powerhouse titles such