Advanced Television


IRI, NPD rebrand as Circana

Following their merger in August 2022, Information Resources Inc (IRI) and The NPD Group have unveiled a new combined company name and brand identity: Circana. Circana will serve as an advisor on the complexity of consumer behaviour. Through advanced analytics, cross-industry data and expertise, the compnay will aim to provide clarity that helps clients take […]

March 8, 2023