At an immersive industry Upfronts on November 30th, Sky Media, the advertising arm of Sky, revealed a number of advertising initiatives and innovations to a senior agency audience. Hosted at the ‘Frameless’ interactive gallery in Marble Arch, Sky Media Managing Director Brett Aumuller and his team shared their advertising vision and plans for 2024. Amongst […]
As the UN climate summit, COP28, kicks off this month where political and business leaders gather to review the progress made on limiting global warming– WaterBear believes crucial voices continue to be side-lined: the voices on the frontline of climate change. To shed light on this, WaterBear, the free eco-streamer, and international organisation Oxfam have […]
Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium through which to drive awareness of environmental issues, according to research by ITV and System1 has revealed. The findings are revealed in The Greenprint, […]
Sky has announced a new documentary Save Our Wildlife set to hit Sky Kids platforms on October 9th. The show will also air on Sky News on December 2nd and 3rd whilst COP 28 takes place. This one-off special in partnership with Sky Zero sees eight-year-old conservationist Aneeshwar Kunchala and five friends from around […]
Sky has announced Grub Club, Milliways, Ocean Bottle, OceanSaver and UpCircle as the five winners of its Sky Zero Footprint Fund. Now in its third consecutive year, the £2 million advertising fund uses the power of TV advertising to tackle climate change by supporting campaigns that drive behaviour change for a more sustainable world. The five […]
WaterBear, the distributor, content studio and streaming service, has launched its new collaborative content studio alongside a new-look platform to amplify the impact of its purpose-driven content. The studio will leverage its network of filmmakers to help brands spotlight critical issues and connect with its community of next-gen viewers. Lisa Cadwallader joins the new studio […]
ADB, an Enterprise and In-home solutions provider for Video and Telco operators, has become a member of SBTi (Science Based Targets initiative), a global movement helping to deliver a net-zero economy. SBTi enables businesses to set emissions reductions targets and accelerates companies across the world to halve emissions before 2030 and achieve net-zero emissions before […]
Canadian broadcasters have united to form Canadian Broadcasters for Sustainability, a group which is committed to working together to increase environmentally sustainable change. This is the first time such a broad and diverse group of Canadian public and private broadcasters from different linguistic and regional markets have come together for a common cause. The group […]
Wind Sun Sky Entertainment, the Ontario Water Centre and its ClearWater Farm social enterprise have announced the Potatoverse, a new multi-platform digital universe designed to help children counter climate ‘doomism’ with hope, inspiration and empowerment to build a better future. The Potatoverse revolves around a time-travelling, eco-superhero chicken named Potato, also known as “Future Chicken.” […]
Extreme E, the all-electric off-road motorsport series, has appointed a new St. Helena Explorer for Season 3, in a role dubbed ‘Greatest Job in the World’.Television presenter, Coni Fueyo, will document life on board the St. Helena, the ship that the series uses to travel between races. Living aboard the championship’s floating centrepiece, Fueyo’s arrival […]