Christmas TV ads in 2023 have delivered a 67 percentile improvement on effectiveness – based on metrics from Kantar, including consumer enjoyment, entertainment and the incorporation of the brand – compared with 2021 when festive campaigns languished in the bottom 16 per cent of all ads on average. Using facial coding technology, which analyses viewers […]

System1, the creative effectiveness platform, has revealed that both of Coca-Cola’s adverts this Christmas have achieved ‘exceptional’ effectiveness rankings, with Holidays are Coming securing the highest possible Star Rating of 5.9.  System1’s 1-5 Star scale predicts commercial effectiveness by measuring people’s emotional response to ads and the intensity of their response, with just 1 per […]

Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including John Lewis, Coca-Cola, Selfridges, McDonald’s, Marks and Spencer, Lidl, Coca Cola and more. The ad with the highest emotional impact was Disney’s The Stepdad, a 3-minute […]

A group of entrepreneurs are readying to launch La Séptima, a new DTT channel with national coverage in Spain, along with an OTT platform aimed at Latin American distribution. The channel is scheduled to go live towards the end of the year, or early in 2022. The project is headed by Marcos de Quinto, former […]

Vivo saw the biggest spike in searches as a result of its Euro 2020 advertising. The analysis of Google Trends data by advertising experts N.Rich shows that searches for Vivo spiked to nearly four times the brand’s average number of searches, reaching a high on June 13th, the third day of the Euros. The Chinese […]