Advanced Television

Coca-cola

Research: Most emotionally engaging UK Xmas TV ads 2021

Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including John Lewis, Coca-Cola, Selfridges, McDonald’s, Marks and Spencer, Lidl, Coca Cola and more. The ad with the highest emotional impact was Disney’s The Stepdad, a 3-minute […]

December 9, 2021

New La Séptima DTT channel for Spain

A group of entrepreneurs are readying to launch La Séptima, a new DTT channel with national coverage in Spain, along with an OTT platform aimed at Latin American distribution. The channel is scheduled to go live towards the end of the year, or early in 2022. The project is headed by Marcos de Quinto, former […]

September 7, 2021From David Del Valle in Madrid

Data: Vivo wins Euro 2020 most increased search interest

Vivo saw the biggest spike in searches as a result of its Euro 2020 advertising. The analysis of Google Trends data by advertising experts N.Rich shows that searches for Vivo spiked to nearly four times the brand’s average number of searches, reaching a high on June 13th, the third day of the Euros. The Chinese […]

July 13, 2021

‘High street comeback’ ad-break on C4

To show the Great British public that the high street is back and open for business, Channel 4 will tonight launch ‘The Great High Street Comeback’ – an exclusive ad-break takeover in partnership with American Express, Coca-Cola, Bought by Many, Lloyds Bank and Rightmove. The break will see these five major brands and Channel 4 […]

July 31, 2020