Comscore has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local US markets. dentsu will be the first agency network to place buys in local markets using advanced audiences across its three US media agencies, Carat, […]
FOX News Digital finished August 2022 as the top-performing news organization in the competitive set in both multiplatform minutes and multiplatform views, according to Comscore. This marks 18 consecutive months as the number one news brand with multiplatform minutes and three consecutive months as the leading news brand with multiplatform views. FOX News Digital closed […]
Comscore, a partner for planning, transacting, and evaluating media, has announced a partnership with Fox Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint. “Over the last six years, the number of reportable Comscore households across Fox […]
FOX News Digital finished July 2022 as the top-performing news organization in multiplatform minutes and views, according to Comscore. FOX News Digital closed out the month reaching over 2.8 billion total multiplatform minutes, 1.4 billion total multiplatform views, and 81 million multiplatform unique visitors. FOX News Digital also topped The NewYorkTimes.com with multiplatform unique visitors […]
Yahoo has announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia. As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile […]
Findings from media evaluation specialist Comscore’s 2022 State of Streaming suggest that AVoD services are seeing adoption at a faster rate than SVoD, with a 29 per cent increase in US households streaming AVoDs in 2022 compared to 2020 vs a 21 per cent increase during the same period for SVoDs. “While both ad-supported and […]
Cross-platform media evaluation specialist Comscore is adding connected TV (CTV) measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022. As a result, Comscore says it is the first international […]
FOX Television Stations Digital properties finished April 2022 as the top-performing O&O station group in Total Minutes according to Comscore Media-Metrix. This marks FOX Television Station’s 18th consecutive month ranking as number one in the category. The group also finished as the top O&O group for Unique Visitors and Total Views. FOX Television Stations closed […]
Over the last three years, Italians have increased time spent viewing online entertainment content by 44 per cent, according to Comscore data for January 2022. Online video represents the most widespread form of digital entertainment, thanks to operators such as YouTube, which has a 95 per cent penetration rate among the Italian digital population Also […]