Advanced Television

comscore

Tremor partners with Comscore

Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]

April 8, 2022

7th Minute previews 7M Discovery platform

Broadcast data company 7th Minute is inviting brands, agencies and broadcasters to trial the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits that TV data insights offer their business. TV content, whether ads or programme material, strongly influences consumer behaviour; it can be directly linked to increases in online […]

March 30, 2022

FOX News ends Feb as #1 in multiplatform views

FOX News Digital finished February as the top-performing news brand in the competitive set in both multiplatform views and multiplatform minutes, according to Comscore. The digital network delivered 2.9 billion multiplatform minutes and over 1.4 billion multiplatform views, while posting increases in multiplatform unique visitors and multiplatform minutes versus the prior month. February also marked […]

March 23, 2022

WideOrbit, Comscore expand partnership

Comscore, a partner for planning, transacting, and evaluating media across platforms, and WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management, have announced the expansion of their longstanding partnership to create the next generation of automated linear TV buying and selling. WideOrbit will introduce Comscore TV information to power automated TV […]

March 8, 2022

Disney collaborates for ad measurement

Disney Advertising is building expanded solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media. “There is a big difference between currency and measurement and as the industry continues to evolve – the only constant is change,” said Lisa Valentino, EVP, Client Solutions & Addressable […]

March 2, 2022

Comscore Everywhere measurement standard launches

Cross-platform media evaluation specialist Comscore is introducing ‘Comscore Everywhere’, which it claims is a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to capture the realities of the modern media consumption accurately. The company suggests Comscore Everywhere represents a […]

January 6, 2022

Industry majors launch Europe addressable media initiative

Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising  ecosystem to help European advertisers, agencies […]

December 17, 2021By Colin Mann

Comscore, Xandr partnership extended to EMEA

Comscore has announced that its UK and EMEA clients can now access Comscore Predictive Audiences – the cookie-free, audience targeting solution that enables advertisers to reach audiences based on granular behaviours through privacy-friendly, AI-driven contextual signals – via Xandr Curate, a product of AT&T’s advanced advertising company. This alliance now makes Comscore Predictive Audiences available […]

November 23, 2021

Comscore selected by Univision

Comscore, the media measurement and analytics company and Univision Communications, the Spanish-language media and content company in the US, thave announced an agreement for Univision to leverage Comscore’s local audience measurement in three of the Company’s newly acquired markets. Under the agreement, Univision will now begin exclusively using Comscore’s next generation audience measurement service as […]

November 5, 2021

Comscore touts media measurement capabilities

Bill Livek, Chief Executive Officer and Executive Vice Chairman of cross-platform media evaluation specialist Comscore, has written an Open Letter to the industry expressing his belief that Comscore is the only measurement currency qualified to successfully take on the challenges of modern media measurement, with the only path forward being measurement built on a foundation […]

October 28, 2021By Colin Mann