Advanced Television

comscore

Comscore dedupes ad campaigns on YouTube

Comscore, a partner for planning, transacting, and evaluating media across platforms, says it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens. The milestone delivers on the expansion of Comscore’s partnership with Google announced in August and […]

October 13, 2021

Patent protects JW Player’s status

JW Player, the video software and data insights platform, today announced the company has been awarded patent number US11,102,546 by the United States Patent and Trademark Office (USPTO) for its real-time viewability technology. The technology provides advertisers with an unprecedented degree of certainty on whether an ad will be viewable before they place a bid, […]

October 9, 2021

JW Player CEO contemplates post-Nielsen future

The Media Ratings Council has suspended its accreditation for Nielsen’s national TV ratings service after Nielsen was found to be undercounting TV audiences. In response to the news, Dave Otten, CEO and co-founder of JW Player, said he believes Nielsen will soon be obsolete as more audiences switch to streaming (for context, JW Player’s software […]

September 8, 2021

Comscore connected TV measurement boost

In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency, cross-platform media planning, transacting, and evaluation specialist Comscore will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. […]

August 10, 2021

Spectrum Reach transitioning to Comscore

Comscore, a partner for planning, transacting, and evaluating media across platforms, and Spectrum Reach, the advertising sales business of Charter Communications, have announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for US local audience measurement currency, beginning in its Southeast region. “The industry is ripe to move past traditional […]

July 21, 2021

The ANA partners with Comscore

Trade body the Association of National Advertisers (ANA) is partnering with Comscore to conduct a preliminary test as part of the trade association’s ongoing efforts to develop a privacy-preserving cross-media measurement solution for marketers. The ANA’s Cross-Media Measurement (CMM) initiative is a marketer-led industry measurement initiative that seeks to unlock value for all stakeholders and […]

June 25, 2021

Comscore wins back Capitol measurement contract

Comscore, a partner for planning, transacting and evaluating media across platforms, has announced a new agreement to provide Capitol Broadcasting with Comscore’s local TV measurement, including for WRAL & WRAZ in Raleigh, NC. “Comscore has been a reliable partner for us over the past years, but we tried to make a go just using a […]

June 7, 2021

Comscore: “Measurement needs to move beyond panel methods”

With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodological approach. Amid these ongoing concerns about TV/Video measurement reliability and accuracy, Comscore, a partner for planning, transacting, […]

April 28, 2021

Comscore renews and expands ViacomCBS deal

Comscore, a partner for planning, transacting and evaluating media across platforms, has announced an expanded renewal agreement to provide ViacomCBS with Comscore’s National TV measurement currency for its portfolio of news, entertainment and sports networks. Comscore’s partnership with ViacomCBS linear television measurement began in 2014 and quickly expanded to develop advanced audiences to support Viacom’s […]

April 27, 2021

YouTube: “Viewers leaving behind traditional primetime”

In December 2020, over 120 million people in the US streamed YouTube to their TV screens, according to a blog post from Neal Mohan, Chief Product Officer at YouTube. Furthermore, eMarketer projects that more than 106 million US households will watch streaming content in 2021, eclipsing pay-TV. “Viewers are leaving behind traditional primetime, and we’re […]

March 11, 2021