Comscore VoD measurement for Ovation
Comscore, a partner for planning, transacting and evaluating media across platforms, has announced an agreement to provide Ovation, the US television network dedicated to art and culture, with Comscore’s video-on-demand audience measurement. Under the agreement, Ovation will have access to Comscore OnDemand Essentials, Comscore’s currency measurement service for VoD, in the US to better understand precise census-level […]