Sky Media, the advertising sales house of Sky, has been appointed as the official and exclusive ad sales representatives for the FIFA+ VoD platforms across Europe, the UK and Ireland. This representation agreement with football’s governing body comes ahead of the forthcoming FIFA Women’s World Cup 2023, where FIFA+ will provide a range of content, […]
Among retail advertisers, connected TV (CTV) accounted for half (50 per cent) of global video impression share in 2022, an increase of nearly 52 per cent compared to 2019. This is according to a retail vertical benchmarks report released by Innovid, the independent advertising platform. “Shifting consumer habits, combined with the increasingly fragmented media landscape, […]
LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a strategic partnership with customer intelligence company, Acxiom. The collaboration aims to maximise brands’ data strategies, empowering advertisers to reach millions of LG TV households by seamlessly activating their connected TV campaigns in as little as 24 hours, minimising waste. As […]
Infillion, an advanced media buying platform, has announced a partnership with Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology. With this industry-first partnership, CTV publishers […]
Among automotive advertisers, connected TV (CTV) now accounts for nearly 70 per cent (68 per cent) of global video impression share in 2022, an increase of 100 per cent compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). This is according to an automotive vertical benchmarks report released by Innovid, the independent […]
Azerion has announced a Connected TV (CTV) partnership with XITE, a music video platform that provides interactive TV and streaming services, offering a personalised music television experience to their audience. The advertising inventory on XITE’s TV channels and interactive TV app, will be offered directly and programmatically through Azerion’s in-house supply-side platform, Improve Digital. “We […]
Love TV Channels has selected RTL AdAlliance to sell the advertising rights for its recently launched FAST offer. RTL AdAlliance will be including the channels Love Wine, Trailers and Love The Planet in its growing Connected TV portfolio. Advertisers will be able to book TV spots within a linear ad break integrated into the audience-specific […]
YouTube is replacing the two 15-second ads that viewers currently see prior to watching a video with one 30-second ad that is unskippable – unless users pay for a $120 (€111) ad-free Premium tier. The new ads will only apply to those watching on connected TVs (i.e., not mobile viewing), and be shown before top-performing […]
Integral Ad Science (IAS), a specialist in digital media quality, has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments (applicable to certified traffic only). IAS […]
TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of […]