Advanced Television

converged TV

Survey: Converged TV investments rising

Findings from converged TV delivery, personalisation, and measurement advertising platform Innovid’s report, The Great Unification of Converged TV, reveal that 80 per cent of respondents increased their converged TV investments year over year. In addition, of the more than 250 senior brand and agency respondents polled in September 2022, nearly all (92 per cent) said […]

November 14, 2022

Report: Connected TV video impressions surpass mobile

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]

May 11, 2022

CIMM plans converged TV measurement provider guide

The Coalition for Innovative Media Measurement (CIMM) plans to develop a Guide to Converged TV Measurement Providers, which upon completion will provide a landscape of the entire Converged TV measurement ecosystem in the US, as well as a comparative analysis of the companies who are conducting converged TV audience measurement. At a time of renewed […]

December 2, 2021