TV and cross-platform measurement, analytics and attribution specialist 605 has agreed a data and technology collaboration agreement with streaming analytics platform Conviva. This collaboration will bring de-duplicated, standardised data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardising publisher first-party streaming data as the foundation for […]

Real-time TV measurement specialist iSpot has agreed a data and technology collaboration deal with streaming analytics platform Conviva. The agreement accelerates the time to market for cross-platform programme ratings and will give iSpot the ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint […]

Conviva, the streaming analytics platform, has released the results of its quarterly State of Streaming Report which shows continued growth in the global streaming market, including gains of 14 per cent in Q2 2022 as compared to Q2 2021. Asia and Latin America saw the most growth – 90 per cent and 70 per cent, […]

Global streaming consumption grew 10 per cent globally, including continued growth in mature markets such as North America (5 per cent) and Europe (9 per cent), during Q1 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the analytics platform for streaming media. “Despite recent news of Netflix’s […]

At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]

Streaming adoption throughout Europe continues to grow at a rapid pace, according to the Q4 2021 State of Streaming: Europe report from streaming media continuous measurement platform Conviva. While Europe as a whole experienced a 20 per cent increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44 per cent […]

Streaming by consumers slowed in Q4 2021 with a 1 per cent increase in the fourth quarter, according to Conviva’s latest State of Streaming report. Globally streaming grew 7 per cent year on year. “Streaming adoption spiked during the pandemic, as people spent more time at home and continually sought the fresh, creative content delivered […]

Despite predictions of a ‘pandemic peak’, streaming adoption continues to gain ground worldwide and Asia is no exception, experiencing 46 per cent year-over-year growth in Q3 2021 according to the Q3 2021 State of Streaming: Asia report from Conviva, the continuous measurement platform for streaming media. Asia’s streaming growth was led by the western and southeastern regions of […]