Advanced Television


Report: Global streaming consumption up 10% YoY

Global streaming consumption grew 10 per cent globally, including continued growth in mature markets such as North America (5 per cent) and Europe (9 per cent), during Q1 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the analytics platform for streaming media. “Despite recent news of Netflix’s […]

May 20, 2022

Conviva launches on Google Cloud Marketplace

Conviva, a continuous measurement analytics platform, has announced its availability on Google Cloud Marketplace, expanding its partnership with Google Cloud and enabling seamless procurement and consolidated billing through a single channel. “We are thrilled to bring Conviva to Google Cloud Marketplace,” said Keith Zubchevich, President & CEO, Conviva. “The entire media industry is undergoing digital […]

April 19, 2022

NBCUniversal unveils ‘converged, data-driven future’

At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]

March 22, 2022

Data: Strong streaming growth in Europe

Streaming adoption throughout Europe continues to grow at a rapid pace, according to the Q4 2021 State of Streaming: Europe report from streaming media continuous measurement platform Conviva. While Europe as a whole experienced a 20 per cent increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44 per cent […]

March 17, 2022

Report: Streaming growth slows in Q4

Streaming by consumers slowed in Q4 2021 with a 1 per cent increase in the fourth quarter, according to Conviva’s latest State of Streaming report. Globally streaming grew 7 per cent year on year. “Streaming adoption spiked during the pandemic, as people spent more time at home and continually sought the fresh, creative content delivered […]

February 2, 2022

Report: Asia streaming adoption up 46% YoY

Despite predictions of a ‘pandemic peak’, streaming adoption continues to gain ground worldwide and Asia is no exception, experiencing 46 per cent year-over-year growth in Q3 2021 according to the Q3 2021 State of Streaming: Asia report from Conviva, the continuous measurement platform for streaming media. Asia’s streaming growth was led by the western and southeastern regions of […]

November 12, 2021

Report: Global streaming market still growing

Despite predictions of a pandemic peak, streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva. Streaming viewing time grew 21 per cent worldwide in Q3 2021 as compared to the same quarter in 2020, led by Africa, Oceania and […]

November 5, 2021

Conviva announces streaming platform expansion

Conviva, the continuous measurement platform for streaming media, has announced the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners. Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions based on: Session-level and census-level measurement Antiquated third-party web […]

October 21, 2021

Research: Content availability key OTT differentiator

Consumer data from Parks Associates reveals that 39 per cent of OTT viewers access video services based on specific content available. “Content is key to OTT success, and the path for consumers today to get to that content is the crucial search and discovery process,” said Paul Erickson, Senior Analyst, Parks Associates. “OTT players are […]

October 12, 2021

Report: Word of mouth top source for VoD content

Conviva, the intelligence cloud for streaming media, has released its State of Streaming: Content Discovery report for 2021, revealing how consumers find new streaming content to watch. The report showed content streamed for the first time was discovered in four ways: word of mouth (59 per cent), advertising (52 per cent), social media (49 per […]

September 22, 2021