Advanced Television


605, Conviva cross-screen measurement collaboration

TV and cross-platform measurement, analytics and attribution specialist 605 has agreed a data and technology collaboration agreement with streaming analytics platform Conviva. This collaboration will bring de-duplicated, standardised data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardising publisher first-party streaming data as the foundation for […]

September 22, 2022

iSpot, Conviva cross-platform ratings deal

Real-time TV measurement specialist iSpot has agreed a data and technology collaboration deal with streaming analytics platform Conviva. The agreement accelerates the time to market for cross-platform programme ratings and will give iSpot the ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint […]

September 21, 2022

Report: Smart TVs, Roku dominate streaming in Q2

Conviva, the streaming analytics platform, has released the results of its quarterly State of Streaming Report which shows continued growth in the global streaming market, including gains of 14 per cent in Q2 2022 as compared to Q2 2021. Asia and Latin America saw the most growth – 90 per cent and 70 per cent, […]

September 9, 2022

AVIA: The success of Korean content continues

The Asia Video Industry Association (AVIA) welcomed over 200 delegates from across the region for its first ever Korean focused conference and its first in market event since 2019, with Korea in View, which took place on 30 August at the Westin Josun, Seoul. To set the scene, AVIA CEO Louis Boswell presented key highlights […]

September 1, 2022

Report: Global streaming consumption up 10% YoY

Global streaming consumption grew 10 per cent globally, including continued growth in mature markets such as North America (5 per cent) and Europe (9 per cent), during Q1 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the analytics platform for streaming media. “Despite recent news of Netflix’s […]

May 20, 2022

Conviva launches on Google Cloud Marketplace

Conviva, a continuous measurement analytics platform, has announced its availability on Google Cloud Marketplace, expanding its partnership with Google Cloud and enabling seamless procurement and consolidated billing through a single channel. “We are thrilled to bring Conviva to Google Cloud Marketplace,” said Keith Zubchevich, President & CEO, Conviva. “The entire media industry is undergoing digital […]

April 19, 2022

NBCUniversal unveils ‘converged, data-driven future’

At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]

March 22, 2022

Data: Strong streaming growth in Europe

Streaming adoption throughout Europe continues to grow at a rapid pace, according to the Q4 2021 State of Streaming: Europe report from streaming media continuous measurement platform Conviva. While Europe as a whole experienced a 20 per cent increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44 per cent […]

March 17, 2022

Report: Streaming growth slows in Q4

Streaming by consumers slowed in Q4 2021 with a 1 per cent increase in the fourth quarter, according to Conviva’s latest State of Streaming report. Globally streaming grew 7 per cent year on year. “Streaming adoption spiked during the pandemic, as people spent more time at home and continually sought the fresh, creative content delivered […]

February 2, 2022

Report: Asia streaming adoption up 46% YoY

Despite predictions of a ‘pandemic peak’, streaming adoption continues to gain ground worldwide and Asia is no exception, experiencing 46 per cent year-over-year growth in Q3 2021 according to the Q3 2021 State of Streaming: Asia report from Conviva, the continuous measurement platform for streaming media. Asia’s streaming growth was led by the western and southeastern regions of […]

November 12, 2021