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Report: US Hispanic sports fans drive record viewership

Nielsen, the specialist in audience measurement, data and analytics, has released data demonstrating how the Hispanic population is influencing the US sports landscape. In the report Fanáticos: Nielsenʼs playbook on Hispanic audiences, sports and media engagement, Nielsen spotlights how Latinos are driving higher engagement than ever before to sporting events, and bringing along all US […]

September 11, 2024