Advanced Television

cord cutting

Research: Substantial waste poured into linear TV ads

Samba TV, a provider of omniscreen data and analytics, has released its State of Viewership Report for Q1 2022, showing a complex viewership landscape in the US marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn. “With $68 billion (€64.5bn) poured into linear advertising every year, […]

May 11, 2022

Analysis: US pay-TV to take $33bn cord-cutting hit

Video cord-cutting is expected to strip nearly $33.6 billion (€29.6bn) in annual revenue from traditional US multichannel services in the five-year outlook, according to analysis from Kagan. The impact of the migration of consumers from big subscription services, according to Kagan’s latest forecast for cable, direct broadcast satellite and telco multichannel revenue, is charting a […]

October 7, 2021

Report: Will pandemic boost OTT take-up in Australia/NZ?

If historically the Australian and New Zealander pay-TV markets have mainly been counting DTH homes, things could significantly change in the next five years, predicts Dataxis. Similar to other regions of the world, the pandemic could have set the cat amongst the pigeons when it comes to cord-cutting and OTT adoption. Despite being available for […]

October 5, 2021

Survey: 47% of US TV viewers already cordless

Cordless TV consumers are on track to become the predominant TV consumer in the US next year, according to the fourth Future of TV survey of more than 4,000 US adults by The Trade Desk. The data shows that nearly half of American TV viewers are already cordless (47 per cent), while 44 per cent […]

July 1, 2021

Survey: US consumers no longer tolerating high TV costs

The Covid-19 pandemic surged TV viewership across the country. With the majority of Americans confined to their homes, 5.4 trillion minutes of streaming and cable television were consumed in 2020. Television became essential to many, but at what cost? Cord-cutting specialist,

May 21, 2021

Report: Streaming opportunities for broadband operators

2020 was a tipping point for growth in connected TV on-demand video streaming services, as millions of cooped-up consumers waited out the pandemic at home. Streaming service providers added tens of millions of new customers last year, which drove an acceleration in cable TV cord cutting. Despite the surge in cord cutting, some cable operators […]

March 19, 2021

Canela Media launching Latino news channel

Canela Media, a Latina-owned digital media company, has announced Canela News, a free live-streaming newscast for US Latino cord cutters. The Spanish-language daily newscast will cover topics most relevant to US Latinos, including breaking news, sports, immigration, and more. On March 8th, Canela News will begin broadcasting daily live 30-minute segments Monday-Friday at 6pm ET […]

February 10, 2021

Survey: US cord-cutting speeds up

American households are cutting the cord on their cable subscriptions more rapidly than previously reported, according to the second Future of TV survey of more than 2,100 US consumers by advertising technology specialist The Trade Desk. The data shows 27 per cent of US cable TV subscribers are planning to cut their subscriptions by the […]

January 13, 2021

Research: Pandemic accelerates cord-cutting

Worldwide pay-TV market growth has slowed over the past few years due to the shift from video consumption to online streaming. The Covid-19 pandemic is further accelerating the cord-cutting trend, resulting in higher pay-TV churn in many markets. Global tech market advisory firm, ABI Research, forecasts

October 14, 2020

Study: US cord cutting nears ⅓

Findings from connected TV platform and device specialist Roku’s annual Cord Cutting study, including new insights shared by US consumers about how the Covid-19 pandemic is influencing the shift to streaming, indicate that approximately 32 per cent of US TV households do not have a traditional pay-TV subscription (cable, satellite, telco), while another 25 per […]

July 23, 2020