DirecTV is cutting around 10 per cent of management staff as more pay-TV subscribers cut the cord. “We’re adjusting our operations costs to align with these changes and will continue to invest in new entertainment products and service enhancements,” said the US pay-TV provider. DirecTV was spun off from AT&T to private-equity in 2021 in […]

A report from analysts at MoffettNathanson (MN) cautions that while cord-cutting in the US reached new heights during Q2 2022 trading announcements, the market may be “underestimating the structural declines in linear cable and broadcast network viewership which will pressure near-term advertising revenues”. MN describes the 39 per cent year-on-year declines in total day broadcasting […]

Samba TV, a provider of omniscreen data and analytics, has released its State of Viewership Report for Q1 2022, showing a complex viewership landscape in the US marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn. “With $68 billion (€64.5bn) poured into linear advertising every year, […]

Video cord-cutting is expected to strip nearly $33.6 billion (€29.6bn) in annual revenue from traditional US multichannel services in the five-year outlook, according to analysis from Kagan. The impact of the migration of consumers from big subscription services, according to Kagan’s latest forecast for cable, direct broadcast satellite and telco multichannel revenue, is charting a […]

If historically the Australian and New Zealander pay-TV markets have mainly been counting DTH homes, things could significantly change in the next five years, predicts Dataxis. Similar to other regions of the world, the pandemic could have set the cat amongst the pigeons when it comes to cord-cutting and OTT adoption. Despite being available for […]

Cordless TV consumers are on track to become the predominant TV consumer in the US next year, according to the fourth Future of TV survey of more than 4,000 US adults by The Trade Desk. The data shows that nearly half of American TV viewers are already cordless (47 per cent), while 44 per cent […]

The Covid-19 pandemic surged TV viewership across the country. With the majority of Americans confined to their homes, 5.4 trillion minutes of streaming and cable television were consumed in 2020. Television became essential to many, but at what cost? Cord-cutting specialist,

2020 was a tipping point for growth in connected TV on-demand video streaming services, as millions of cooped-up consumers waited out the pandemic at home. Streaming service providers added tens of millions of new customers last year, which drove an acceleration in cable TV cord cutting. Despite the surge in cord cutting, some cable operators […]

American households are cutting the cord on their cable subscriptions more rapidly than previously reported, according to the second Future of TV survey of more than 2,100 US consumers by advertising technology specialist The Trade Desk. The data shows 27 per cent of US cable TV subscribers are planning to cut their subscriptions by the […]