Advanced Television

coronation street

ITV Hub users up 20% in 2021

ITV has released figures that show 2021 is on track to be ITV Hub’s most successful year yet, partly thanks to Euro 2020, the return of Love Island, and the success of young skewing commissions including The Cabins and Social Media Murders. ITV says it has also more than doubled the amount of content on […]

December 17, 2021By Nik Roseveare

Xmas content on ITV Hub ahead of broadcast

ITV has revealed plans to make Christmas shows available on ITV Hub each morning, ahead of their evening broadcast. The feature length Christmas special of The Larkins and the Christmas Day episodes of Coronation Street and Emmerdale will be among the content viewers will able to stream for those who don’t wish to wait. The […]

December 1, 2021By Nik Roseveare

ITV Studios makes 3 new Production Directors

ITV Studios has announced a number of senior production management appointments following a restructure. Three new Directors of Production will individually oversee UK Scripted, UK non-scripted and international production, supporting the creation of outstanding and distinctive content across all ITV Studios labels and indies. The new roles have been created alongside the decision by long-standing Director […]

October 20, 2021

ITV reveals Climate Action Week plans

ITV has announced that it plans to put the environment front and centre for its viewers during the channel’s Climate Action Week, taking place from November 1st alongside the COP26 talks in Glasgow. During Climate Action Week the channel will see a strong range of programming, from topical new commissions to coverage in ITV’s live […]

October 18, 2021

UK soap operas join forces to highlight climate change

For the first time in British television history, the country’s soaps and continuing dramas have joined forces to highlight the issue of climate change and environmental issues. Casualty, Coronation Street, Doctors, EastEnders, Emmerdale, Holby City and Hollyoaks have each filmed scenes, or have references, to cover different aspects of climate change and, in a soap […]

October 12, 2021

EE product placement deal with Coronation Street

ITV and EE have announced a new product placement partnership, with plans unveiled for EE’s latest store opening on Coronation Street. EE is set to become the connectivity partner of the fictional town of Weatherfield, which will also see EE employees and shopping bags integrated into episodes of the long-running soap. The shop facade will […]

September 16, 2021

ITV Hub sees record month

July 2021 was catch-up ITV Hub’s most successful month on record, with 93.3 million consumption hours viewed (a 221 per cent increase on the previous year) and a record number of monthly active users (a 119 per cent year-on-year increase). Plus 219m live streams throughout the month. The return of Love Island for the first […]

August 6, 2021

ITV, Purplebricks new Coronation Street product placement partnership

ITV has announced a new Product Placement partnership with Purplebricks as The Rovers Return goes on the market. The tech-led estate agent’s signage will appear on The Rovers Return this summer as Johnny puts the pub up for sale after realising his marriage to Jenny is over. This is the first time that ITV has […]

May 14, 2021

Co-op extends Coronation Street partnership

Co-op and ITV have announced the renewal of their partnership, following three successful years since the iconic Co-op Weatherfield store debuted on the Coronation Street soap opera. The UK convenience retailer and Britain’s longest running soap embarked on an ITV-first product placement partnership in 2018, which introduced a fully branded Co-op store to the famous […]

April 22, 2021

ITV invests in what3words

Following the announcement of ITV AdVentures Invest, a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited. what3words is a uniquely accessible location service, which has divided the world into a grid of 3 metre squares, giving each its own three-word identifier: a what3words address.  For example, the front door […]

March 25, 2021