For the first time in British television history, the country’s soaps and continuing dramas have joined forces to highlight the issue of climate change and environmental issues. Casualty, Coronation Street, Doctors, EastEnders, Emmerdale, Holby City and Hollyoaks have each filmed scenes, or have references, to cover different aspects of climate change and, in a soap […]
ITV and EE have announced a new product placement partnership, with plans unveiled for EE’s latest store opening on Coronation Street. EE is set to become the connectivity partner of the fictional town of Weatherfield, which will also see EE employees and shopping bags integrated into episodes of the long-running soap. The shop facade will […]
July 2021 was catch-up ITV Hub’s most successful month on record, with 93.3 million consumption hours viewed (a 221 per cent increase on the previous year) and a record number of monthly active users (a 119 per cent year-on-year increase). Plus 219m live streams throughout the month. The return of Love Island for the first […]
ITV has announced a new Product Placement partnership with Purplebricks as The Rovers Return goes on the market. The tech-led estate agent’s signage will appear on The Rovers Return this summer as Johnny puts the pub up for sale after realising his marriage to Jenny is over. This is the first time that ITV has […]
Co-op and ITV have announced the renewal of their partnership, following three successful years since the iconic Co-op Weatherfield store debuted on the Coronation Street soap opera. The UK convenience retailer and Britain’s longest running soap embarked on an ITV-first product placement partnership in 2018, which introduced a fully branded Co-op store to the famous […]
Following the announcement of ITV AdVentures Invest, a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited. what3words is a uniquely accessible location service, which has divided the world into a grid of 3 metre squares, giving each its own three-word identifier: a what3words address. For example, the front door […]
Nine out of 10 UK dog owners are watching more TV and streaming more content since the pandemic began. That’s not entirely surprising, but The Dog People at Rover have released a report that reveals where dogs fit into that down time – and it shows that nearly half (47 per cent) of dog owners […]
The ITV Hub has exceeded its targets for January 2021 across both consumption hours and monthly active users, owing to a strong New Year schedule dominated by new drama and entertainment. The AVoD platform has seen its consumption hours rise by over 50 per cent above its estimations for January, while monthly active users have […]
The ITV Hub has announced a strong performance throughout December, achieving 81 million programme streams, an increase of 5 per cent year on year. The Christmas period, between 21st December and 3rd January, saw an uplift in viewing of 11 per cent, compared to the same time in 2019. With a total of 6.9 million […]
The ITV Hub streaming service has announced record breaking viewer performances in its programmes across daytime, drama, entertainment and factual throughout 2020. Love Island’s most recent South Africa series achieved over 130 million requests across the VoD service, becoming the most requested programme across the ITV Hub, while daytime shows Good Morning Britain, This Morning […]